Ad image

PPA Today

Can you believe it's almost August? Where did the summer go? Before it completely passes you by, check out these top conversations on theLoop! This month saw a lot of tech recommendations and business advice. You never know what you might learn, or who your advice can help!

This is a wonderful thread for anyone who has a struggling business, or has had  hit some hard times and come through like a champ. What are your best ways to attract new customers? What charities do you align yourself with? Pick up some business tips and share your own! 

Negative feedback has been a hot topic recently. What lengths will you go to for customer satisfaction? How much is too much, and is that worth a potential negative review?

If you've ever thought about going into stock photography, this is an excellent discussion. What are the pro and cons to this side of the business? Can folks actually make a living from it? Read on and give your advice!

This is a really interesting, technical read. Have you ever had to match something precisely in Photoshop to what it is in real life? How do you do it? Help a fellow member or pick up a few new tricks of your own!

Have you ever thought about taking on a business roommate? What are your thoughts on a shared studio space? Help this photographer navigate the financially responsible but confusing choice of taking on a fellow renter. 

As a photographer, sometimes it can feel like you're expected to be an expert in everything. If your forte isn't web development, it might be a good choice to leave it to the experts. Check this thread for top notch website builders - or if you have a favorite, submit your own!

Do you have a favorite brand of digital paper? Help a fellow pro out in finding his perfect paper style in this thread!

Do you have any experience in on-field printing? Add your insights on costs, pricing and how it's helped (or hurt) your business in this sports photography thread! 

Email marketing is a key way to engage your customer base. Who do you use as your email service provider? See what platforms win in terms of cost vs features with your fellow photographers!

Blogs increase your search engine optimization (SEO) and allow you to have a great way to keep your site fresh with new content. What platforms do you use to manage your blog? WordPress?  Google Blogger? What are the pros and cons? Weigh in here!

If you're running into accounting issues using Studio Cloud and Square, this is an excellent discussion for you! See how fellow PPA photographers work around the hiccups of these two systems. Have any good tips? Join in!

Don't forget, theLoop is PPA's safe and secure online community where members can discuss various photography topics! Not part of PPA? It's easy: join today!

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for SarahA-2763.jpg

Sarah Ackerman is known around PPA as #Sarah in part because she handles all things social media and in order to differentiate herself from the other Sarahs in the office. Sarah loves improv comedy (think "Whose Line") and routinely performs around Atlanta. When she's not tweeting/facebooking/instagramming all of the action at PPA, she can be found gallivanting around the world or wandering around the woods with her pup, but more than likely she's on stage making people giggle.


Thumbnail image for Thumbnail image for Thumbnail image for CADR_monthly_push_ppa_today_ad_650x160.jpg

It's just a week away so make sure you have plans to tune in. IPC Live will give you behind-the-scenes access to the competition like never before.

And here's your host, Booray Perry, Cr.Photog., CPP, with a quick video preview on the show!


With the judging streaming live alongside the show, you won't miss any of the action. Read our previous blog for details. The full broadcast schedule is below.

Watch at Stream.theIPC.org!

Here is the full schedule (all times are Eastern Standard):

IPC Judging Live Stream

·         Monday, Aug. 3, 8:15am-6pm ET

·         Tuesday, Aug. 4, 12:15-9pm  ET

·         Wednesday, Aug. 5, 9:15am-6pm ET

·         Thursday, Aug. 6, 8:15am-6pm ET

 

IPC Live broadcast hosted by Booray 

·         Monday, Aug. 3, 10am & 2pm ET

·         Tuesday, Aug. 4, 2pm & 5pm ET

·         Wednesday, Aug. 5, 10am & 2pm ET

·         Thursday, Aug. 6, 10am & 2pm ET

 

 

Image Critique: Classy DameBy Megan MitchellWe're less than a week away from the International Photographic Competition judging! The judging will be streamed live, August 3-6, and you can watch it for free at Stream.theIPC.org this event will also be supplemented with IPC Live - interviews and Q+A's hosted by Booray Perry, Cr.Photog., CPP.Can't wait for the IPC action? Get a taste of a juror's mindset by watching this image critique. The juror here is Richard Avalo and he is reviewing  CPP Kelli Svancarek's image "Classy Dame." The image did not merit, but that doesn't mean Kelli got nothing from participating - Richard says it the best when he remarks,  "I personally believe that photographic competition is the best and the fastest way to improve your technique and to hone your skills . . . It's been so instrumental in improving the work that I do."
By Megan Mitchell

We're less than a week away from the International Photographic Competition judging! The judging will be streamed live, August 3-6, and you can watch it for free at Stream.theIPC.org this event will also be supplemented with IPC Live - interviews and Q+A's hosted by Booray Perry, Cr.Photog., CPP.

Can't wait for the IPC action? Get a taste of a juror's mindset by watching this image critique. The juror here is Richard Avalo and he is reviewing  CPP Kelli Svancarek's image "Classy Dame." The image did not merit, but that doesn't mean Kelli got nothing from participating - Richard says it the best when he remarks,  "I personally believe that photographic competition is the best and the fastest way to improve your technique and to hone your skills . . . It's been so instrumental in improving the work that I do."

dfasdf

Want more on IPC? Look at past critiques and bookmark Stream.theIPC.org so you can tune in this August 3-6. We hope that both this critique and watching the judging and the IPC Live broadcast will inspire you - learn from the juror's comments and work towards creating competition-level images daily! You'll even be able to send in your questions through Stream.theIPC.org or through Twitter by using the hashtag #IPCLive. 

Megan Mitchell is an intern at PPA. Though she attends college in New York, she is originally from Georgia - most everyone she meets up north is shocked and disappointed by her lack of a southern accent. She finds great joy and comfort in copy editing and reading. She loves nothing more than words, but her family and friends take a close second.

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for CADR_monthly_push_ppa_today_ad_650x160.jpg

By Chris Homer

If you're looking to improve as a photographer, one of your best opportunities for learning, networking and shopping is Imaging USA 2016, from January 10-12, 2016, at the Georgia World Congress Center in Atlanta, GA. Registration is now open!

If you've never attended Imaging USA before, you might be wondering what the big deal is. Hosted by PPA, this is the most established professional photography convention out there. Major components of Imaging USA are the three-day Imaging Expo trade show, several all-inclusive parties and presentations by some of the biggest names in the photographic industry and a keynote speaker who is sure to make an impact. Imaging USA's photography and business classes are geared to improve a photographers skills, photographic repertoire and use of technologies. It's a jam-packed three days full of education and fun with thousands of your fellow photographers! The most passionate bunch can even add pre-convention sessions to take their learning experience to the next level.

Go to ImagingUSA.org/REG to check out the different options and pricing for PPA members, PPA Student Members and Non-Members. (Hint: if you're not with PPA, consider the Join & Go option, as it waives your 2016 Imaging USA registration fee!) Be sure to register by December 8, 2015 for the lowest rates! After that date, prices will increase. 

Go ahead, register today and see how attending Imaging USA can help you Be More Business-Savvy! Find all the details on classes, special events, hotels and more at ImagingUSA.org.


ch_headshot_100x100.jpg
About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.



CADR_monthly_push_ppa_today_ad_650x160.jpg

By John Owens

I think we can unanimously agree that summer is going by way too fast. But when you have a few minutes off from your busy schedule, take a break for a little inspiration from this week's best photography blog posts--hopefully with a refreshing drink in your hand!

1. #IPClive Is Around The Corner, Don't Miss It!

BEHIND THE COMPETITION: The International Photographic Competition judging is once again streaming live this August 3-6. New to the live streaming of judging is IPC Live, a twice daily broadcast hosted by Booray Perry, Cr.Photog., CPP! You'll get into the IPC action with interactive interviews and discussions. Get together with your photography friends and host a viewing party! Don't forget to post a photo and tag #IPClive! We'll keep sharing your photos and posts. Last but not least, check out the blog for the full schedule and bookmark this link for a quick access to IPC Live starting Monday 8/3: Stream.theIPC.org. Oh, and it's free to all, PPA members and non-members alike!

 

2. Are You Busy, or Profitable?

KEY DIFFERENCE: Busy and profitable - you might think the two go hand in hand, but do they really? This post from Million Dollar Photographer Bradford Rowley explores how more work doesn't necessarily mean more money! He gives you 8 tips on how to maximize your profits.

3. Here's a Little Brand Therapy 101

BRANDING: This post from photographer Ellen Petty is all about finding your unique identity. How will you stand out from the pack? She poses several questions for you to ask yourself and in the end, you might have a better direction for where you want your studio to go!

4. New Health Care Benefit for Photographers

TELEMEDICINE FOR PHOTOGRAPHERS: Here's a new potential solution for those costly routine doctor's visits: telemedicine from Call a Doctor Plus! PPA photographers now have access to exclusive low pricing on the service at just $8.95/month (that's over 65% off)! It's yet another perk of being with PPA! Read all about it and subscribe to save some time and money.

By Rachel Noto

Though the deadline for submissions to the 2015 International Photographic Competition (IPC) has already passed, it's never too late to think about improving your skills for next year's competition.
 
If you've entered your work into this year's competition and have requested a critique, here's an example of what you'll be getting back! This is a critique of the image "Dark Queen" by Kelli Svancarek, CPP by Jeff Dachowski, M.Photog.Cr., CPP. This image was both accepted for merit and the prestigious Loan Collection, so watching the critique of this image can be a particularly helpful learning experience for anyone seeking their degreecertification and hoping that their images will do similarly well in this year's competition!   



Hopefully seeing this critique will help you to see what IPC judges look for and encourage you to enter your images in the next IPC! 

You can watch this year's judging in person at Gwinnett Technical College in Lawrenceville, GA from August 3 - 6 to see many more critiques like this one. If you can't make it down to Lawrenceville, you can also stream the judging from the comfort of your own home at Stream.theIPC.org. Booray Perry, Cr.Photog., CPP, will also be hosting a live broadcast twice a day during which he will sit down with judges and talk with them about some of the challenges they face in judging and what they look for in the image. Get the complete schedule for the judging live streaming and IPC Live here!

Form a viewing party, attend live, or watch online and see how the IPC can help you to Be More Confident as a photographer!

Rachel Noto is one of the summer interns wandering around the labyrinthine offices of PPA, enthusiastically taking pictures of her cat, and occasionally getting a little writing and design done. An Atlanta native, she's learned to embrace the feeling of getting lost every now and then, though she now spends most of the year in the gridded city of Savannah, Georgia, where she attends the Savannah College of Art and Design. She has a passion for food, cute animals, and communication in all of its forms.

CADR_monthly_push_ppa_today_ad_650x160.jpg
Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for blog_roundup_graphic.jpg
By Rachel Noto
Happy Friday, everyone! Take a minute to kick back and relax with our favorite blog posts of the week!

BE MORE IN DEMAND: Be prepared to both laugh and learn while listening to Megan DiPiero, a professional photographer who has lately gained a large following. Join PPA photographers Booray Perry and Gary Hughes to talk about how she runs her business. With a focus on individuality and client satisfaction, her business has been booming and she is more than willing to share tips on what has worked for her and caused her business to become as successful as it has! 

FOOD FOR THOUGHT: In a world where the pervasiveness of print media has begun to decline, Bill Curtis, CEO of the Robb Report, reflects on the relevance of print in today's digitally-focused society.

TOUGH CHOICES: Opinions on color versus black and white. Both choices have their own advantages and drawbacks, and it can be difficult to decide what brings out the most in your image. This article gives four useful tips that you can use when you're struggling to decide.

PORTRAITURE: Capturing the essence of a person in one still image is quite a tall order, and it's one of the things that makes portrait photography both very challenging and very rewarding. Here are some tips for improving your portraits and a few exercises to get better, more genuine images of the people you're photographing. 

IMAGE THEFT: Losing your images is a photographer's worst nightmare, and that became a reality for Jacques Nadeau, a successful photographer in Montreal whose home had been broken into and five hard drives stolen. A tragic lesson in the value of data backup.

RESTORATION: Watch as Argentinian photo-restorer Hernan Folmer pieces together a ripped, creased, damaged old photo into a photograph that looks seamless and whole, all in Photoshop!

MODELING ADVICE: This article is directed toward models, but its message is an important one for photographers to carry in mind as well. It's not uncommon for models to end up in shoots that they aren't comfortable with, so be sure to warn models about the kinds of undesirable situations they can end up in, and also make sure that your own work with models ensures their comfort and respects their boundaries.  

ONLINE PRESENCE: Digital marketing is crucial for most professional photographers these days, and knowing how to give your photographs a better reach online can mean everything. Figure out the best way to tag your images and join different online communities that can help to make your work more visible! 

PRO TIPS: Lauren Lim is the co-founder of Photography Concentrate and has been the co-owner of a successful wedding photography business for nine years. She is well-versed in the industry, so her tips for beginners on what she thinks are the most important things for photographers to learn early on comes from plenty of experience. This piece isn't new, but it's still so valid today that we thought it was worth re-sharing!

INTERVIEW: On his podcast Here & Now, Jeremy Hobson sits down with Mark Osterman, a photographic process historian, and discusses the pros and cons of the pervasiveness of digital imaging in the field of photography.

There you have it - our favorite posts of the week! What photography blogs or podcasts do you follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee (at) PPA (dot) com.


Rachel Noto is one of the summer interns wandering around the labyrinthine offices of PPA, enthusiastically taking pictures of her cat, and occasionally getting a little writing and design done. An Atlanta native, she's learned to embrace the feeling of getting lost every now and then, though she now spends most of the year in the gridded city of Savannah, Georgia, where she attends the Savannah College of Art and Design. She has a passion for food, cute animals, and communication in all of its forms.

CADR_monthly_push_ppa_today_ad_650x160.jpg

By Chris Homer 

While entries for this year's International Photographic Competition (IPC) are closed, it's never too early to start thinking about entering the 2016 competition!

If you've never entered the IPC before, you really should consider participating. Simply put, entering images into the IPC is the best way to improve your technique as a photographer! This educational opportunity gets even better if you choose to have your images critiqued by one of PPA's jurors - who are accomplished photographers who have achieved success in the IPC, so they'll be able to give you feedback on how to improve to make your images merit worthy!

For the first-timer, we know the idea of having your work judged can be intimidating, so take a look at an actual critique from a past IPC below. This is Lois Stanfield's, M.Artist., CPP, image "Windswept" being critiqued by Jon Allyn, M.Photog.M.Artist.Cr., CPP, F-ASP. 




We hope seeing a critique has encouraged you to enter the IPC in the future! You can also attend this year's judging live August 3 - 6, 2015 at Gwinnett Technical College in Lawrenceville, GA and hear the judges' comments on each image. 

And remember, you can stream the judging from your computer at Stream.theIPC.org. In addition to a live stream of the judging this year, twice-a-day you will be able to watch a live broadcast hosted by PPA member Booray Perry, Cr.Photog., CPP. In IPC Live, Booray and his guests will answer judging questions and go over some of the image reviews and challenges that will be happening during judging. Get the complete schedule for the judging live streaming  and IPC Live here. 

Form a viewing party, attend live, or watch online and see how the IPC helps you to Be More Confident as a photographer! 


ch_headshot_100x100.jpg
About the author:
Chris Homer is PPA's SEO & Web Specialist, which basically makes Google Analytics his best friend. A graduate of the University of Georgia, Chris cheers passionately (and obnoxiously) for the Bulldogs in all things from football to checkers. When he's not hard at work on PPA's websites, you'll find Chris at auto racing events around the southeast, where he's known as a master architect of tent villages.



CADR_monthly_push_ppa_today_ad_650x160.jpg
By Megan Mitchell

It's never too late to strengthen the foundation of your business. Whether you're just getting started or have been working as a photographer for years, it's important to understand and implement proven strategies for a successful business. That's why PPA is hosting its Business Retreat August 29-30 at the PPA headquarters in Atlanta, GA.

PPA's Business Retreat is an educational workshop specifically designed for professional photographers. You'll learn how to build a strong foundation for your business so you can increase profitability and define your own success. Understanding those building blocks such as recommended benchmarks, strategic sales planning, profitable pricing and brand management are critical for you to move forward in your business. This isn't a cut-and-dry, one size fits all workshop. You'll do more than just learn the basics - you'll begin to put together a plan for YOUR studio by evaluating your studio, your strengths, your ideal clients and their needs and the competitive landscape. 

The workshop will be taught by PPA business mentors Kristin and Paul Privette, a wife and husband team who own their own wedding and portrait studio, Footstone Photography. They know what it takes to grow your business from the ground up and are super excited to share this knowledge with you!

Officially, class is held from 9am to 6pm both days, but Kristin and Paul want this to be a life changing event for you so they're making time in the evenings for getting together as a group, giving attendees the opportunity for some open and authentic conversation as well as personalized attention. This is a unique opportunity and PPA photographers who attend the workshop will also receive 2 service merits.

Register now (before July 29) to get the early bird rate of $199 (and bring someone else from your studio for FREE)! This workshop is only open to PPA members, so if you're not a member, you can sign up today!

Megan Mitchell is an intern at PPA. Though she attends college in New York, she is originally from Georgia - most everyone she meets up north is shocked and disappointed by her lack of a southern accent. She finds great joy and comfort in copy editing and reading. She loves nothing more than words, but her family and friends take a close second.

Thumbnail image for Thumbnail image for Thumbnail image for Thumbnail image for CADR_monthly_push_ppa_today_ad_650x160.jpg

By John Owens

What if I told you that you could completely immerse yourself in surround via a photograph. A complete 360 degree panorama experience created by a single digital image. You wouldn't believe it, would you?

Well this PPA and Atlanta-based photographer, Fabio Musio, came up with a way to do just that and he is now one of the very few who know how to make it happen. Hopefully his story will inspire you to try something new!

Fabio 2.jpg

Fabio, a former engineer and self-proclaimed salesman, janitor and CEO, creates virtual tours through his imagery. The tours could be of a building, a concert venue, a park, a car dealership... even space! His photography hasn't taken him out of the atmosphere yet, but (beyond) the sky is the limit.

Originally from Torino, Italy, Fabio moved to the U.S. in 2007 and worked as an avionics system designer. For a few years, he worked 6-7 days a week and was doing nothing with his downtime, so he decided he needed a hobby--an expensive one so he would be forced to do it. Guess what he chose?

He left his job and created his company in January 2012, 100-DC immersive marketing agency, and now has national clients like Google, Red Bull and Expedia or local ones like Atlanta's Fox Theatre or Stone Mountain Park.

He was looking for something on the cutting edge of photography, not wanting to stick to traditional boundaries of the media. He discovered 360 degree digital tours and found his calling. The process involved taking hundreds to thousands of images per scene, then carefully stitching them together to create a single, panoramic high-res image. It takes time, patience and a steady hand. He claims his image of downtown Atlanta taken from a helipad is the largest of the city in existence. He plans to return to the same location to try to enter in the top 10 largest images in the world. 

He first started out as a hobbyist, not seeing it as a future career opportunity. "It's taken a lot of time to transition to a full-time business" he said. "I didn't realize how tough it is to be a professional photographer and I think a lot of people underestimate their skills and offer their photography for next to nothing. But I decided early on that I wasn't going to do that."



Find recent content on the main index or look in the archives to find all content.

Live Chat is closed