Are you looking for additional tools to help brand your photography business? There's a new exclusive marketing resource for PPA members. Check out the new postcards, which can be found under See The Difference©'s "Custom Brochures."
Many clients can appreciate the quality that comes from hiring a professional, but do they always see or understand it? These postcards can help to get the point across. PPA members submitted their images to give your clients an idea of the before and after when it comes to professional photography. Each specialty contains a unique postcard. Each postcard shows the contrast with professional changes in posing, location, lighting, and/or editing. These are the small changes that you as a professional might see, but it's not as obvious to the untrained eye.
Download these resources to show your current and potential clients just how important it is to hire a professional over an amateur. With these postcards, it's right in front of their eyes!If you aren't already a PPA member, visit PPA.com to find out how you can join today!
by James Yates
See, you have to know if you just give things time and put the right energy into it the clouds will give way and the sunshine will break through. This applies to Imaging USA 2017 and how amazing Day Two was, but it also applies to the story of our winner of the 2017 Grand Imaging Award, Barbara Breitsameter M.Photog.Cr., CPP. But more on that later...
The day started with another round of amazing classes. One of the newest and most exciting things at Imaging USA this year is the Drone Zone, a ballroom sectioned off to host classes and demos on all things "drones". Local television news was on hand to get footage and let viewers in San Antonio know they still have another day left to get their Free Expo Pass and come check it out!
I spent a lot of time on the Expo floor today, interviewing attendees and finding out what was on top of everyone's mind for Day Two. Between the special vendor deals, the networking and the International Photographic Competition Exhibit (look for the IPC signs), the word "overwhelmed" came up a lot. Oh, and there's also the PRINT Theatre, where there are sessions every hour on how to incorporate printed products into your studio's portfolio. The looks of amazement on everyone's faces at the trade show are priceless.
Now, speaking of priceless...how to put into words the amazing human being that is Barbara Breitsameter, M.Photog.Cr., CPP and winner of the 2017 Grand Imaging Award for her pet photography portrait, "Send in the Clowns"? Barbara took the top TWO prizes in her category and then won the overall award, an honor she was shocked to receive. I got to interview Barbara after her big win and, while seated with six of her closest friends (almost all of whom she mentored!) the joy and camaraderie that comes from a life well-lived and a hard-won and well-deserved honor was contagious. Barbara created this hilarious image during a particularly "dark" period of personal struggle in her life but, the image and its humor not only helped her through but has put her in a whole new direction with her pet photography work.
"I never even dreamed I could attain this," Barbara says. "It's like looking Parkinson's in the face and saying, 'I've got this.' It's my legacy to my kids to never give up and go for it. I love what I do. I have the best job in the world---I get to work with dogs!"
Barbara (and all of the Grand Imaging Award winners) are a reminder to push yourself, enter competition, find a mentor and really make sure you're living your life to the fullest...even in the dark and uncomfortable spots. The sunshine will show up. Warmth is coming right around the corner.
Tomorrow is the last day of Imaging USA 2017 and, if it's anything like today, there won't be a dry eye in the house. Now, everyone get out there and make Day Three count! Go see the Drone Zone, PRINT Theatre, speakers, the photo exhibit, the Merit Cafe, the Expo, the Award and Degree ceremony....do whatever you can to fit it all in. You can sleep next week.
By Autumn Rice
Happy New Year! 2017 is here and there's no better way to wrap up the first week of the new year than to kick back and soak up some inspiration with our top blog posts from the first week of the year!
PRESENTATION: In the art of photography the job doesn't stop after the flash. There are loads of hours that go into editing, printing and packaging, which can be difficult for some photographers. Read this article about why image and product packaging is so important, and how you can improve your methods to help your business.
EDUCATION: Photography workshops can be very interesting and exciting, but if you're not adequately focused and prepared for what's to come, you may not maximize your takeaways. Get some of the best advice from a photography workshop expert on how to attentively attend a photography workshop and get the complete experience!
DIGITAL FILES: More and more clients are requesting digital files instead of actual prints, which can prove to be a problem for many photographers if they don't have a strategy for selling them. This guide provides methods for selling digital files that satisfies the client and the photographer. Check it out!
STATE OF THE INDUSTRY: As times change, so does business. So what does that mean for the world of photography? In order to stay ahead of the changes you have to look ahead and make a plan to adapt to changes. Read this article about what's to come in the photography industry for 2017 and how you can adapt!
INSPIRATION: Many of the commercials for apparel feature larger than life figures doing larger than life activities, but amazing people with extraordinary feats isn't the only way to advertise. German film student Eugen Merher took a more modest and heartfelt approach for advertising a pair of shoes.
CRTICISM: With the rapid growth of technology and use of cameras, many people consider themselves photographers. However, for professionals who educate themselves in the art of photography and practice full-time this is quite the insult. Read this article about the roaring outrage stemming from The Duchess of Cambridge, Kate Middleton, being honored as a photographer by the UK's Royal Photographic Society.
HOW TO: Many outdoor photographers stick to natural lighting for their portraits, so the switch to flash photography can be difficult. In this article photographer Francisco Hernandez shows how combining ambient lighting with flash photography can produce better results than using one or the other. Watch how he does it!
TUTORIAL: Adding effects to photographs can be fun, except for when you don't necessarily know how. Check out this id-depth tutorial by Simon Bond on how to add amazing zoom burst effects to your photographs!
ORIGINALITY: A new year signifies different meanings for different people. Explore the meaning of the beginning of 2017 for these 19 photographers through their work! From maternity shots to victory laps these photos will inspire you to get started for 2017!
DRONES: Drones are the latest and greatest in technological photographic innovation, and more photographers are beginning to take advantage of all of its uses. Check out this amazing cinematic drone footage of the east ridge of Switzerland's Hübschhorn Mountain!
There you have 'em, our weekly blog post roundup! What photography blogs or podcasts do YOU follow? Post your favorites on theLoop or email them to us at OnlineContentCommittee@PPA.com.