Professional Photographers of America Launches New Mobile Application

July 15, 2013

Mobile App Gives On-The-Go Access to Exclusive Online Community

ATLANTA, GA. – It's always good to be in the know, that's why Professional Photographers of America (PPA) is making it easier than ever for its members to stay in theLoop directly from their mobile devices.

The world's largest non-profit association for professional photographers recently launched a mobile application for its online community — theLoop. theLoop is PPA's new and exclusive, members-only social network. Think of it as Facebook or LinkedIn for professional photographers.

PPA created theLoop in 2012 as a platform for its members to have a safe place to chat, share ideas and worries, and discuss sensitive topics like customer service, demanding clients and more. In theLoop, professional photographers can hash-out these topics and get real feedback from their peers without the fear of a potential customer reading over their shoulder. This is a secure and protected professional network for PPA members. As such, users must log in with their PPA email and password to access the network.

With theLoop mobile, participants can easily access the latest and most popular discussions, check in on their favorite communities and contact their trusted sources of information.

"theLoop's mobile app makes it easier to get information on the go," said Lindsay Starke, online community coordinator for PPA. "You can speedily read and post to community discussions and access your contacts from theLoop's directory. It's great for photographers who are constantly out in the field to easily check-in on relevant topics or seek last-minute assistance."

In its short existence, theLoop has blossomed into an active online community, giving photographers a space for peer-to-peer sharing, portfolio reviews and advice, business best practices, new photography-specific resources and overall community updates.

"The conversations here on theLoop are spot on for the questions I'm asking, and it's the perfect place to share," said PPA member, Mark Treen, of Treen Media. "I'm not afraid of customers two years from now Googling me and seeing something silly I might have said here. In fact, theLoop is the single feature that will have me paying for PPA membership as far into the future as I can foresee."

theLoop is for PPA members only. For more information on PPA and to join, visit ppa.com. To learn more about theLoop, visit theloop.ppa.com.

About PPA:
Professional Photographers of America (PPA) is the largest international non-profit association created by professional photographers, for professional photographers. Almost as long-lived as photography itself, PPA has roots back to 1869. It has never stopped growing and looking for new ways to assist its now 26,000 members through protection, education and resources for their continued success in the industry. See why photographers love PPA at http://www.ppa.com.

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