The PPA Benchmark
The Numbers Don't Lie.
See what PPA's Benchmark Survey has to say about your business, and follow our latest guidelines to make it even stronger and healthier.
Wait! Don't run away because we're talking about finances—this is stuff you need to know if you want to keep doing what you love! And we've already done the hard work for you.
Our Benchmark Survey gathers photographers' financial data, and our oh-so-talented PPA accountants carefully analyze it. Then we publish and explain the results (in ways you can understand), helping you compare your studio's performance to certain benchmarks, set goals AND answer questions like:
- Are you spending enough money on marketing?
- Do you have too many employees?
- When should you hire employees?
- What can you do to make your business more profitable?
Seriously, nobody else can help you better understand what the numbers say about your photo business.
PPA has done this survey in 2005, 2008 and 2011.
PPA’s Benchmark Survey offers incredible information in a format that my creative (not analytic) mind can truly comprehend. It’s benefits like this that make PPA so completely worth the dues.
Megan Anderson, M.Photog., CPP / Graphique Fine Art Photography