PPA Affiliate Tips & Clips September 2013

September 2013

What's New at PPA?

PPA Launches 'Be More' Messaging Campaign
Starting, well, now! you'll start to see a shift in PPA's messaging. Every piece or marketing on our many membership benefits will carry PPA's new messaging — be more. Be more educated, be more profitable, be more inspired, etc. Be MORE!

Be More Inspired

The Tale of the Tin Pig, A Cautionary Anecdote
Guest blogger, Mariah Ashley, presents the first of her three-part series, "THE TRIFECTA OF TROUBLE - How Three Big Mistakes Created the 'Perfect Storm' and Almost Sank the Snap! Weddings Ship." We all find inspiration in different ways, but what could Mariah possibly have learned from her cheap frugal husband when he brought home a Tin Pig?


Be More… Creative: Behind the Scenes of a Competition Image
We previously brought you behind the scenes of the judging process at IPC. Now, take a look at an image that made it into the prestigious Loan Collection, and see how it got there.

PPA Benefits

Be More… Thrifty: Membership Discounts
PPA Partners with Accucolor for Exclusive Deal! We're pumped about this one. PPA has partnered with Accucolor Imaging to offer you discounts on products ranging from color corrected prints to full albums! Click through for the many pricing discounts with Accucolor—only for PPA members!

Be More… Recognized: Degrees & the IPC
Are you interested in earning a photography degree? Well you should be! Learn how to push yourself to be more and earn merits toward photography degrees through competitions like the IPC.

Be More… Educated: PPAedu
How do we set PPAedu apart from the rest of the photographic education pack? Personalization. Learn how to create your personalized education program with PPA's Assessment Tool, then go ahead and get started!

Faces of PPA

Be More... Visible
The Faces of PPA campaign is our way of saying thanks to you for being PPA members and showing you off to everyone! If you want to participate, submissions are always open to this ongoing campaign. No deadlines whatsoever! We want you all to get involved, have fun and show us who you are in your own creative way. In the meantime, have a look at the recent Faces of PPA.


Be More…In-Demand: CPP Prep Class
Planning to take the Certified Professional Photographer (CPP) exam? Before you do, why not take this 3-day intensive class, covering all the technical topics on the exam? You'll gain a better technical knowledge of photography, which probably means a more peaceful sleep before the exam!

PPA Charities

Be More… Altruistic: Sign Up For Family Portrait Month!
Want to participate in a campaign that will boost your business image and benefit some children in need along the way? Well then take part in family portrait month and BE MORE CHARITABLE!

Imaging USA

Be More… Lucky: PPA Kickstart Scholarship for Imaging USA
Start Imaging USA off with a bang (for your buck!) with the 2014 PPA Kickstart Scholarship. For the first time ever, PPAedu is sponsoring four scholarships for Imaging USA pre-convention classes, just because we want your Imaging USA experience to be more! You'll get that extra education boost you need, completely on us! Check out the rules and submission criteria to see if you qualify!        

Be More… Knowledgeable: IPC Mentor Booth
Ready to take your images to the next level? Meet with a PPA International Juror during trade show hours at Imaging USA. Be sure to bring sample images (prints, laptop, iPad or similar) to get feedback on images you are considering entering in future PPA competitions.

Phoenix Overview Video
Show and tell was the best, wasn't it? So far, we've been telling you and telling you some more about Imaging USA (and we'll continue to through January and beyond), but now it's time for a show. Check out this quick overview video on our host city—Phoenix!

PPA's Blog

Be More…Social: New Blog Series
Do you utilize social media platforms to market your studio? You should, and this informative blog series can help you leverage these free social networks effectively. Starting at the Beginning covers the keywords to know and Platforms and Purpose will help you learn what networks to use when. You'll then learn to set an overall Social Media Strategy and finally Planning Makes Perfect helps you put things in motion! More blogs will follow in this helpful series.


Be More… Savvy: Leveraging Local Search
The second webinar in PPA's SEO series with Brett Snyder is now up online. Photography is an industry where the search audience shows a preference for local vendors. As such, it is especially important for SMBs (small and medium-sized businesses) to know how to harness local search to reach this audience that is actively seeking a photographer in their area. Head over to PPAedu and view the video anytime along with part one!

And don't miss the next webinar in the series, Audience Engagement: The True Art of SEO, on October 8.

Be More…Confident: Upcoming Live Business Workshops

Business Basics Workshop
November 2-3 / Atlanta, GA
Register by September 18 and save $50!
In this workshop at PPA Headquarters, industry business expert Ann Monteith, M.Photog.Hon.M.Photog.Cr., CPP, ABI,API,A-ASP, will help you assess the competitive landscape and acquire those necessary, but often avoided, business skills. You'll learn the financial, tax and legal requirements of running your business, so that you are confident and legally compliant.

Business Breakthroughs Workshop
November 4-6 / Atlanta, GA
Register by September 18 and save $50!
Join SMS mentor Mary Fisk-Taylor, M.Photog.Cr., CPP, ABI, API, for three days of immersive instruction designed to help you increase your sales, keep more money and take back your life. This class will feature a lecture portion, a phone session with a PPA accountant and an hour-long private consultation with an SMS mentor and accountant to scope your business and marketing strategy. It's your chance to address your most pressing issues and areas of concern, get questions answered, develop priorities and identify actions to launch your business to the next level.

Certification Preparation Class
October 21-24 / Atlanta, GA
Planning to take the Certified Professional Photographer (CPP) exam? Before you do, why not take this 3-day intensive class, covering all the technical topics on the exam? You'll gain a better technical knowledge of photography, which probably means a more peaceful sleep before the exam!

Last Call for Super Monday Photo Workshops: Early Registration Is Now Open!
On October 14, dozens of studios from coast to coast will open their doors and offer insights to their fellow photographers (that's you!). Whatever you need help with, there's sure to be a workshop for you. Super Monday will span portrait and wedding photography, posing and lighting, digital retouching and workflow, and sales and marketing strategies. Online registration is open until October 2 for $99, but bumps up to $120 after. Register early and save yourselves a few bucks!


Be More…Engaged:Two members found love theLoop!
As you may have seen on social media, two of our wonderful members found each other on theLoop by sharing a passion for landscape photography. They took the conversation offline and the rest is history. We are thrilled that Tiffany (Reed) and Keith Briley tied the knot in late August on the beach in Charleston, South Carolina!

We've got a couple ways for you to engage your members in theLoop, PPA's exclusive online community.

Want a place to chat with other Affiliate Leaders? theLoop has a group for that! Check out the Affiliate Leaders group. Or why not become active and promote your affiliate in your State community.

Be More...Connected: theLoop Mobile App
Take your professional photographer's network with you! You can now download theLoop's mobile app for smartphones to browse, post and connect with 26,000+ PPA members while waiting for a client, on the road, or anywhere! No more need to be attached to your desktop or laptop.

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