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THREE-TWO-ONE...WE HAVE LIFT-OFF! Marketing Tips for Launching a New Product - Industry Insider

THREE-TWO-ONE...WE HAVE LIFT-OFF! Marketing Tips for Launching a New Product

Every year, a host of innovative, potentially valuable products and services ready for launch never make it off the launching pad, writes marketing consultant Kim T. Gordon of Entrepeneur.com. Gordon identifies seven crucial steps in a marketing campaign for the successful lift-off of a new product, all of them largely fueled by focused brain power, and deployed before the cash outlay point of no return. Get the full story >

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