What goes on four legs in the morning, on two legs at noon, and on three legs in the evening? The ancient Sphinx, famously queried of those who dared enter Thebes. That, of course, is a pithy summary of the lifecycle of a man. You might recall that Oedipus solved the riddle, and the Sphinx was then deployed to guard the modern marketplace. The new answer is "consumer," so what's the question? (Hint: Awareness, consideration, evaluation, purchase, retention.) Get the full story here.
The Riddle Solved
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