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The Mighty Foursome of marketing doesn't include the art department - Industry Insider

The Mighty Foursome of marketing doesn't include the art department

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Successful marketing is customer-focused--well, duh. Yet all too often marketing departments place too much emphasis on making the product look sexy, says Sylvia Reynolds, chief marketing officer for Wells Fargo, as cited in a recent article by Laura Patterson. Marketing is more than a creative function, says Patterson, that pivots on four critical customer-focused marketing processes: synching one's products with the needs and wants of customers to create customer value; making every customer "touch point" communicate value; monitoring the effectiveness of every company function in delivering value; and managing customer relationships. Read More>>

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