Take advantage of one of your Platinum and Gold Corporate Membership Benefits--submit an article to PPA's e-mail newsletter, PPA Today. Sent to over 30,000 professional photographers twice a month, this newsletter is a great way to deliver customized articles and tutorials produced by your company. Doing so will help boost awareness of your company and services in our members' minds. Along with a link to your company's Web site at the end of each tutorial or article, your company will receive thanks and credit.
The point in these articles is to provide helpful information--perhaps answers to questions/problems pro photographers often have--with no strings attached, even though you're most likely talking about one of your products/services. Simply, articles should be soft-sell pieces, not advertorials. Give the readers real advice, and they will pay more attention to you. For example, limit the references you make to your product/service.
E-mail questions and submissions to Cheryl Pearson at cpearson@ppa.com, or call 404-522-8600 ext.223. The e-newsletter is provided for PPA members bi-monthly so remember to get your content in early! Click here to view a copy of the current newsletter.
*And don't forget to send me (cpearson@ppa.com) your press releases! If the content is appropriate to our members, we will post it on our PPA Today blog, under the Products category.
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