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Industry Insider: Professional Photographer Archives

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You want your company to be associated with excellence, right? That's one more reason you should get involved with Professional Photographer magazine! This publication took home 17 of the Magazine Association of the Southeast's 2012 GAMMA Awards, including one for General Excellence that names it the best business-to-business/association magazine in the Southeast.

One judge commented: "Professional Photographer knows how to select case studies that can educate their readership."

Recognizing editorial and design excellence in magazine publishing, the GAMMA Awards validate Professional Photographer's 100-plus years of helping readers--some of your best customers--excel in the photographic industry with professional advice and inspiration. You can see the entire list of awards here.

Want to learn how you can get involved with this award-winning publication? Visit

Professional Photographer magazine just launched their fifth annual Cover Photo Contest, which draws the interest of thousands of portrait, wedding, commercial, sports and event photographers around the world. More than 6,600 individuals entered the 2011 contest and traffic increased almost 50 percent during the contest months, thanks to the "Viewer's Choice" voting capability, which brought in over 37,000 voters. (People can browse entries and vote for their favorites.)

Entries are already pouring in for the 2012 contest, and the submission deadline is August 31. Along with landing the cover of Professional Photographer magazine, the winner of the contest will be awarded prizes from sponsors WHCC, Photobiz and Michaels Custom Framing.

Those sponsors get a "prize" as well, thanks to the exposure their involvement brings. For example, they are featured on full-page promotional house ads in three issues of the magazine. Their logos appear on the contest section of, in every promotional email and in promotional ads on  

Want to learn more about the current contest? Visit Want to get involved in future contests like this? Ask your sales rep today!

Have you been on ShopPP lately? Our online directory (putting photography products and services at the consumer's fingertips) has a brand-new look and even more features. So, head on over and...

  • Update or upgrade your listing
  • Offer exclusive deals to the browsers
  • Share photos/videos
  • Drive traffic to your website

Come see how others are using it and how you can, too! Visit:

 Once a year, Professional Photographer and Imaging USA unite for a magazine issue with maximum exposure. This coming January issue will not disappoint--it will be our widest reaching one yet! An advertisement in this issue gives you access to this power:

  • The only magazine given to every Imaging USA attendee.
  • The photographic magazine with the largest paid circulation--They buy it to read it!
  • 110,000 circulation with pass-along readership and Imaging USA distribution.

This is the issue you need to reach more of your best customers. Want to learn more about putting this combined power to work for you? Visit, but act fast--the deadline is November 11!

Have you heard the good news? ShopPP is here, and your company is listed in it already!

For the first time, Professional Photographer's loyal readers and online visitors will be able to find everything they need and want in ONE PLACE with this new online buyer's guide! With ShopPP, your best customers can search for you by name or by category. Then, you can woo them with words, entice them with video or pictures, and send them over to your own site to purchase.

Exciting stuff, right? That's why we gave you a helping hand to start. We've already set you up with a free Basic listing! You're ready to go, and all that's left to do is bedazzle the photographers even more.

Don't miss your chance to take FULL advantage of ShopPP:

One of our goals here at Professional Photographers of America (PPA) is to help photographers realize their potential. And one of the ways we inspire and offer advice is through Professional Photographer, our official magazine. It's also the perfect place for companies like you to have photography products reviewed.

After all, this is the magazine that pro photographers need to read, according to the Magazine Association of the Southeast's GAMMA Awards judges and our readers themselves.

There's No Better Place...
During those recent GAMMA Awards--which recognize editorial and design excellence in magazine publishing--Professional Photographer was named the best business-to-business/association magazine in the Southeast.  Judges applauded the "highly practical content" and so much more (see all the 2011 awards and quotes here). Of special note, though, is the Best Service Journalism award granted to "The PPA Business Handbook," a business guide for photographers created through the findings of PPA's Financial Benchmark Survey. It was honored for "giving photographers exactly what they need to profitably run their businesses" with "actionable advice."

These awards validate Professional Photographer's 104 years of helping readers excel in the photographic industry with professional advice and inspiration. Plus, the simple fact that it has more paid subscribers than any other magazine in the industry speaks to the value photographers--your clients--place on its contents!

...To Submit Your Product for Review
And you can be a part of it with a product review. It's easy to submit your product for consideration:

  • Email Joan Sherwood, Professional Photographer's senior editor.
  • Provide your product release or details about the product or service in the email.
  • Write your subject line in the following format: "For review: Company Name..."

It's always smart to be where your clients are, and Professional Photographer magazine is an award-winning location. If you're interested in more opportunities with the magazine, visit

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