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MarketShare - Industry Insider

MarketShare

Photographers are notorious for focusing more on their art than on their businesses. PPA has been working to change that mentality over the years with business education, business resources...and competitions like MarketShare.

MarketShare is the PPA's new marketing competition. It celebrates the creativity and effectiveness of photographers' marketing activities while spreading those ideas. The intent is that photographers will be able to gather up more inspiration for their own marketing by seeing what their peers have done (via the entries).

Photographers from PPA and our sister association the Society of Sport & Event Photographers (SEP) have until July 31, 2011, to enter online for free. There's a chance for the entrants' peers to vote on their favorites, and an expert judging for the best in each category (which will result in cash prizes). Those Best in Class winners will also get a free registration to Imaging USA 2012, where PPA and SEP members will vote to decide the all-around People's Choice winner from among them.

With this focus on the importance (and fun!) of marketing, PPA is again turning photographers' attention to business. After all, their success is our business.

Learn more about PPA's MarketShare competition here: www.ppa.com/marketshare

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