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Professional photographers will soon have the most up-to-date resource for bettering their businesses. PPA is preparing to launch the results of their 2011 Benchmark Survey, which gives studios key performance indicators (benchmarks) based on financial data compiled from hundreds of studios.

By following these benchmarks, photographers are virtually guaranteed to improve profit margins. The benchmarks will help them determine how much they need to sell in order to achieve the personal income they seek; how much they must charge to achieve that level of sales; and how much it will cost to pay day-to-day business expenses.

And these benchmarks work. Over the course of the three PPA Benchmark Surveys (2005, 2008 and 2011), we've seen a marked improvement in performance by the studios that participated multiple times. Take as evidence the 66 studios that participated in both the 2008 and 2011 Benchmark Surveys: By applying the benchmarks to their businesses in the intervening years, they easily eclipsed the results turned in by other participating studios.

PPA is the only organization that creates such comprehensive financial guidance for photographers. Following that guidance can help photographers create a stronger, healthier business...and that can lead to good business for the rest of the industry!

On PPA.com, PPA members will soon be able to see these latest recommended benchmarks and additional resources that will guide them through how to use the benchmarks to make key decisions.

Professional photographers are flocking to PPA, thanks in part to a new member benefit that gives eligible members $15,000 worth of equipment insurance (called PhotoCare). In fact, PPA membership has increased by 10%--to over 24,000 members--since October 2011.

That's a lot of professional photographers--a lot of new, qualified customers for you!

Learn more ways to reach these growing numbers: ppmag.com/mediakit

As an exclusive benefit for Corporate Members, you are able to participate in PPA's Super Monday Photo Workshops. It's another way to promote your company and products across the country--and the only cost to you is offering a product discount or giveaway to the attendees! 

Each participating PPA Corporate Member provides a special offer that we then include in the "Bonus Pack" given to each photographer attending the programs. In addition to this exposure, your logo and offer are also included on the Super Monday web page and in our extensive email marketing campaigns. 

Again, all it takes to participate in this program is a simple, special offer to the attendees. No additional cost is involved, and there's still time to take part. But you better act fast--the Super Monday workshops are held on May 14!

If you would like to participate, please submit:

  • 25-word description of the discount or offer
  • Promo code for redeeming the offer at your company's website
  • Estimated value of your offer or giveaway
  • Logo in high-res EPS or JPEG format (and the web address you would like the logo to link to)

Questions? Contact Cheryl Pearson at 404.522.8600, ext. 223.

There is simply no better way to intensify the impact or back up your marketing message than by becoming a PPA Corporate Member. Doing so connects your company with this industry powerhouse relied on by professional photographers worldwide. It's one of the best ways to reach our members because you will be identified with the association's efforts to protect photographers, their income, and their purchasing power!

And there are many more benefits and marketing opportunities you can enjoy as a Corporate Member. Just ask Cheryl Pearson for details!

  • NEW--PPA Facebook Page Giveaway (Platinum Exclusive)--Put your newest products in front of 14,000+ professional photographers.  (One Facebook giveaway per year, offer exclusive to Platinum Corporate Members.)
  • NEW--PPA Member Welcome Kit Promotion--Promote your company to all new PPA members each month. (Approximately 600 Welcome Kits are distributed monthly.)
  • Imaging USA booth discounts and priority placement for your tradeshow booth.
  • Opportunities to use member mailing lists (exclusive benefit for corporate members).
  • Chances to provide online tutorials and education for our members--putting you foremost in their thoughts of educational resources.
  • Recognition as a supporter on a variety of marketing materials such as websites, email newsletters and membership mailings
  • Ability to take advantage of custom publishing opportunities, insurance options, and discounts on equipment leasing, credit card processing, and other merchant programs
  • Many more benefits developed throughout each year!

Are you ready for Imaging USA 2013? It's never too early to start preparing...plus, one of the important deadlines is coming up:

  • May 15 - Exhibitors who have reserved a booth space must pay 50% of their deposit (by May 15) to confirm and hold that space.

To make the payment (or if you have any questions about payment), contact Kim Jones, 404-522-8600, ext. 269. If you have any questions about your booth space (or want to reserve one!), contact Bill Ingwersen, 404-522-8600, ext. 239.

There is simply no better way to supercharge the power of your marketing efforts than by becoming a PPA Corporate Member. Doing so connects you to the thousands of PPA members and it's one of the best ways to reach our members because you are identified with the association's efforts to protect photographers, increase their income, and enhance their purchasing power!

There are many sizable benefits and marketing opportunities you can take advantage of as a PPA Corporate Member:

  • PPA Facebook Page Giveaway (Platinum Exclusive)--NEW for 2012! Put your newest products in front of over 15,000 friends of PPA's Facebook page. (One Facebook giveaway per year, offer exclusive to Platinum Corporate Members.)
  • PPA Member Welcome Kit Promotion--NEW for 2012! Promote your company to all new PPA members each month in their PPA Welcome Kit. (Approximately 600 PPA New Member Welcome Kits are distributed monthly.)
  • Imaging USA booth discounts and priority placement.
  • Use of member mailing list (exclusive benefit for corporate members).
  • Inclusion in the PPA Online Coupon page.
  • Visibility and exposure on a variety of PPA member communication materials such as websites, email newsletters and membership mailings.
  • And many more benefits

Contact your PPA sales representative for more information on PPA Corporate Memberships.

As you well know, the photography industry is not static. New techniques and technologies always appear. That is one reason why photographers should seek constant education to remain at the top of their game. And one of PPA's member benefits helps photographers do just that: the Merit & Degree program.

When you hear "degree," you might think of what you receive after completing a university curriculum. But a PPA professional degree is different--it's a way photographers can track and promote their ongoing progress in the industry. Since 1937, PPA has used the Merit & Degree program to encourage members to grow and to recognize achievement that meet our high standards in art and service.

And that focus on growth is really the heart of the matter. The steps taken to earn PPA merits and degrees--from excelling in competition to continual education and service--only help strengthen photographers' skills. Plus, clients often see degrees as symbols of quality. So earning a PPA degree can give photographers one more reason for telling potential clients why they should call them, rather than the competitor down the street. All of this can lead to more successful photographers, which can also spell out good things for vendors in the industry!

Support from business partners like you is part of how PPA is able to make the industry stronger through benefits like the Merit & Degree program. We constantly encourage members to never be done learning, an attitude that can help them successful image-makers for years to come. And that only helps your business, too.

For more details on the Merit & Degree program, visit www.ppa.com/degrees

New benefit gives members a $15,000 policy covering photographic equipment and computers.

In the beginning of October, PPA made a landmark decision that will help protect its members' businesses and put hundreds of dollars back into their pockets each year. In a move never before seen in the industry, PPA released a new benefit to pay for $15,000 in equipment insurance coverage for each of its Professional Active and Life members living in the United States. The decision adds yet another unmatched membership benefit to a list that already dramatically outpaces any other photographic organization. 

The policy, called PhotoCare, covers photographic equipment losses up to $15,000, including up to $5,000 for certain computer equipment. PPA members can also purchase additional equipment insurance and general liability policies through Lockton Affinity, PPA's exclusive insurance partner. That coverage will come at a significantly reduced rate negotiated by PPA. However, no additional insurance purchase is necessary to receive the initial coverage paid for by PPA. 

"Most photographers have tens of thousands of dollars wrapped up in gear and computer equipment that is critical to their businesses," says Don Dickson, PPA president. "This PhotoCare benefit helps photographers protect their livelihood and is absolutely essential. Our members need this." 

Read the full press release about PhotoCare here.

Together, PPA and our business partners like you make the entire industry stronger. One way PPA does this is through our member benefits, and your support is a large part of how we're able to offer such comprehensive programs and services. Take our full-time, dedicated Copyright and Government Affairs department--it helps protect and speak up for our photographers (and the industry in general), and we are the only professional photographic association to provide such help.

Helping photographers protect copyrights & their businesses
PPA's Copyright and Government Affairs department provides a wealth of resources to help members protect and defend their copyrights, which helps them successfully secure their images and their livelihood.  In addition, we maintain a regular presence on Capitol Hill, discussing copyright and small business issues as they directly affect pro photographers.

For example, we're excited about two key pieces of online copyright enforcement legislation that were introduced in the U.S. Senate. The new PROTECT IP Act would give law enforcement the tools needed to target operators of sites engaged in for-profit trafficking of counterfeit and unlicensed copyrighted products. In addition, the other new Senate bill (S.978) would establish harsher penalties for illegal streaming.

PPA's Copyright and Government Affairs department also helped develop the Artists Against Digital Theft website to unite all creators who suffer digital copyright theft: artistsagainstdigitaltheft.com. This new site explains digital theft problems and solutions, allows visitors to share stories, and provides direct links and ideas for taking action.

Spreading awareness on Capitol Hill
Through our advocacy on Capitol Hill, we also work to ensure the general public understands the importance of copyright laws pertaining to the photographic industry. That's why PPA and the Copyright Alliance co-hosted the "Recording Our History: Faces Behind the Camera" briefing for congressmen and their staff.

The event was the first of many Capitol Hill briefings focusing on photography and the copyright community at large--an effort by PPA and the Copyright Alliance to educate legislators on the importance of maintaining strong copyright laws.  Building on its success is a September 2011 photography exhibit to be hosted in the Russell Senate Office Building. This exhibit will feature images contributed by photographers Denis Reggie, PPA President Don Dickson, M.Photog.Cr., CPP, and PPA member Peter Lik, M.Photog., among others.

PPA works hard to protect and educate its members regarding their copyright "rights" to help them remain successful image-makers for years to come. And that only helps your business, too!

Through our advocacy on Capitol Hill, we also work to ensure the general public understands the importance of copyright laws pertaining to the photographic industry. That's why PPA and the Copyright Alliance co-hosted the "Recording Our History: Faces Behind the Camera" briefing for congressmen and their staff.

The event was the first of many Capitol Hill briefings focusing on photography and the copyright community at large--an effort by PPA and the Copyright Alliance to educate legislators on the importance of maintaining strong copyright laws.  Building on its success is a September 2011 photography exhibit to be hosted in the Russell Senate Office Building. This exhibit will feature images contributed by photographers Denis Reggie, PPA President Don Dickson, M.Photog.Cr., CPP, and PPA member Peter Lik, M.Photog., among others.

PPA works hard to protect and educate its members regarding their copyright "rights" to help them remain successful image-makers for years to come. And that only helps your business, too!

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