"It's like traditional blogging on amphetamines," says Clay McDaniel, cofounder of Spring Creek Group, an interactive marketing agency. "The marketing results of microblogging can be exceptional. It is a personal, relevant way to connect with 'followers' of your company or brand, creating a constant, ongoing dialogue around your products or services." Read MacDaniel's 10-step guide to make microblogging work for your company. Get the full story >