Learn to swim before swimming with the fishes - Four principles in renovating your brand

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PPA Staff
on April 21, 2009 4:41 PM | | Comments (0) | TrackBacks (0)
Kohler, Crayola and a few other long-established companies have found the secret of longevity. They renovate their brands while they are strong and growing, says marketing consultant Fred Geyer. Read how and why.

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This page contains a single entry by PPA Staff published on April 21, 2009 4:41 PM.

March Industry Insider was the previous entry in this blog.

Giving it Legs - The art of detachment is the next entry in this blog.

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