Let's say you've already made the right choice to see your best customers face to face at Imaging USA. Great! So what else can you do to make sure the time, effort and money you are investing gets you the best return? How do you gain photographers' attention and recognition among the sea of other exhibitors? For one thing, you might consider a sponsorship of the event itself--the benefits can go well beyond simply seeing your name in print. Handled correctly, it can actually affect an attendee's attitude towards your company. (And don't underestimate the power of great booth design!) To help plan a truly effective trade show, take a look at this month's articles.

Scott Hersh
Director of Sales and Strategic Alliances