Being superficial is not a good trait in a person, product or a marketing message. Just as you don't want to be called shallow in a social situation, you don't want your marketing message to be called empty! While you have a great product with many genuine benefits, does your marketing reflect that? Or, as they used to say in an old TV commercial--"where's the beef?" The following articles will help you delve into your messaging to freshen and strengthen your reach, your claims and your overall positioning. Your clients may just thank you with sales.
Enjoy the articles,
Director of Sales and Strategic Alliances