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Industry Insider: February 2010 - Industry Insider

Industry Insider: February 2010

As the industry's largest non-profit trade association, our goal has always been to educate and protect photographers and their businesses. At Imaging USA in Nashville this past January, we continued our mission in grand style, tipping the scale at 10,440 attendees, making it one of the most exciting and high-energy events in our industry in years. But that's only the beginning--PPA and its sister associations have lots in store to benefit the industry this year:

  • The PPA Tour to 10 cities--bringing PPA programming to photographers who never make it to Imaging USA or any other large show.
  • PPA's "See the Difference" campaign--reaching out to consumers to make sure that their once-in-a-lifetime moments are captured by a professional photographer...the way they should be. (This program will arm members with marketing and grass roots promotion.)
  • Stock Artists Alliance joined our Alliance of Visual Artists network as the 6th industry association late last year--boosting our combined membership and affiliates to well over 40,000, the biggest in the world.

It's easy to tap into the buzz and excitement generated by these and other opportunities aimed at your best prospects. Just make sure that Professional Photographer magazine (the largest paid-circulation magazine in the industry), our many websites and forums (now providing over 2.7 million ad impressions each month), and our other vehicles are on your must-have advertising list this year.

And here's another way to help your business along: enjoy these articles! As always, thanks for your continued support of the industry through PPA and our sister associations.

Have a great year,

Scott Hersh
Director of Sales and Strategic Alliances

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