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Industry Insider: Going Green Archives

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In "Going Green: Moving Printed Newsletters, Statements, and Promotions to E-mail," marketing exec Chris Lovejoy says there will always be a place for direct mail in advertising, but used appropriately, e-mail delivery has real advantages for both advertisers and consumers. For starters, there's the cost savings, the immediacy, and the reduction of clutter. Consider as well the electronic advantages of being able to precisely target and personalize your message, and tracking and analyzing the success of your efforts within hours. The article goes on to outline the process of implementing this win-win strategy.
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