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Giving it Legs - The art of detachment - Industry Insider

Giving it Legs - The art of detachment

Detach your preconceptions about reaching your target market. Make your brand conspicuous in the spaces where your customers actually live by giving that brand added value. Banks do it with ATMs. Thousands of brands do it with desktop widgets. Adobe Systems, Inc. did it with the Facebook contest Real or Fake. One maker of reusable water bottles does it with a an iPhone application that automatically reminds users to drink water. The CEO and creative director who came up with a few of those strategies gives you the lowdown.

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