Give the people what they want--and, oh yeah, first, find what they want!

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Product launch mistake No. 1: Inadequate or misinterpreted product development research. No. 2: Inadequate and lackluster product launch team. No. 3: Allowing standard company procedures to stifle innovation, creativity. Get the details and read the rest of the pitfalls in Mark Carr's article. Read More>>

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This page contains a single entry by Scott Hersh published on August 28, 2008 6:13 PM.

The Mighty Foursome of marketing doesn't include the art department was the previous entry in this blog.

Let 'em know you've got it is the next entry in this blog.

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