Definitely, when it's targeted, personalized, and relevant. These days, it's a pleasure to receive a tangible communiqué. If the outside of the mailing is at all attractive or interest-piquing, the urge to see what's inside is irresistible. http://www.articlesfactory.com/articles/direct-mail/direct-mail-does-it-still-work.html
Direct Mail: Does it Still Work?
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