"E-mail Campaigns That Failed" This illustrated exposé of major malfunctions in e-marketing dares to name names and out the offenders. The author, Dylan Boyd, VP of sales and strategy at eROI, presents this information not with malicious intent, but for the edification of the reader. He draws a map of sorts, so you can dodge the pitfalls into which these 11 companies--and big ones, too, like FedEx and HBO--have plummeted. He's not talking about pratfalls here, he's talking about avoiding mistakes that can send your entire brand into the abyss. Read the full article here.
Caught Napping After Launch
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