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Better Images, Better Business - Industry Insider

Better Images, Better Business

While photography itself isn't the reason a photographer is successful, it's definitely a big part of the equation! That's why many of your photographer customers enter competitions--it pushes them to fine-tune and refresh their imagery. And PPA's annual International Photographic Competition (IPC) is the gold standard. (The 2012 results are online now:  www.ppa.com/competitions/international.php)

One thing that makes the IPC different from other photographic competitions is that the images are judged according to a standard of excellence, not against each other. The jurors--made up of professional photographers--are carefully trained to evaluate images based on stringent guidelines for technique, composition and creativity. This standard of excellence is a point of pride with PPA members, not only from a perspective of recognition, but also as an opportunity to evaluate their work, improve their craft and strengthen their businesses.

"A professional photographer who approaches every client engagement as if it's an entry for the International Photographic Competition will consistently produce better images, and that will translate into more clients," says Tomas Muñoz, a multiple IPC Loan Collection winner from Florida.

The most recent IPC took place this summer, with nearly 5,000 entries. Over 1,800 images were selected for the General Collection and just 476 (about 10 percent) were selected for the esteemed Loan Collection--the best of the best. Both collections will be on display January 20-22, 2013, at the Georgia World Congress Center in Atlanta, Ga., during Imaging USA, the convention and trade show for pro photographers. This International Photographic Exhibit will be open to the public, and admission is free.

Some of your own customers may have earned a Loan or General Collection placement! Browse the results to see: www.ppa.com/competitions/international.php.

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