This month, most of the articles are designed to help you launch or re-launch a product or service. There are many details to consider in your plan to tell the world you have something new they just can't live without!
In today's economy, it's more important than ever to continually alter, change, and improve to survive. There was a time when you could bring something into the market and continue to offer it year after year unchanged, and still have customers beat your door down. Now we have all been conditioned to believe that products and services are out of date shortly after they are introduced. Even if your product is still just as needed today as it was last year or the year before, our "this year's newest - latest - greatest" syndrome will not let your customers feel they are getting the best if you haven't tweaked and moved it along its evolutionary path. It is a sad but true fact that our fast-paced lives have produced this incredibly short selling window between product generations. If you have been part of this industry for a long time, you still remember the solid and steady sales of the good old days...but don't get trapped!