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Industry Insider: Professional Photographers of America (PPA): August 2010 Archives

Professional Photographers of America (PPA): August 2010 Archives

"Our business is your success." That's one thing we at PPA try to tell our every way we can. We pour all our resources into helping members prosper. It's the focus of our ads, our member benefits and the customer experience we provide. In this multimedia world, it takes a multi-pronged approach to really connect to a customer. We strive to live that message and model it to our members. Are you living your message? Peruse the following articles on different aspects of company-to-customer interactions, for they just might help you make every moment count.

Enjoy the articles,

Scott Hersh
Director of Sales and Strategic Alliances
We all know the saying, "Two heads are better than one." That saying holds true for marketing, for you increase your market reach and your brand impressions when combining different methods. So yes, a combination approach can form a powerful statement, but it can also be more difficult to manage at first (think about raising twins!). Read on for more strategic combination advice
Web ads have to do a lot in a very small space--they have a lot on their shoulders! Above all, though, web ads (like all ads) must be noticeable. They have to zero in on your targeted audience, drawing their attention first and their interest next. Arm your ads with the ability to do just that, thanks to the info and design tips in this article
You know why photographers should want your product or services, but why should they want it from YOU? Take a second to think about your customers: how they are treated and how they could be treated better. "Our business is our customer, not our product or services," says Liz Tahir in this article. And she's going to remind you of ways to make sure your customers know that fact, too! Get the full story here.
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