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People want to win something, and your customers are no different. But if you're going to use a contest to build Twitter followers, find user-generated content, increase brand awareness or so on, do it right! There's a lot more you need to consider before you gleefully announce, "Enter my contest!" What about an official contest hashtag? What's your plan to create buzz? What are you going to do AFTER the contest? Read on and plan on. Get the full story.