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Stick It to Your Customers - Industry Insider

Stick It to Your Customers

Conventional wisdom--and more than a little research--say that prospects usually visit your website multiple times before buying from you, so one of your goals should be website "stickiness"--both, in terms of length of visits and number of repeat visits. This article addresses this key marketing strategy of attracting repeat traffic and offers six tried and true tips for helping your website cement long-lasting relationships with customers.

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