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Cut! Using Video to Shorten Sales Cycles - Industry Insider

Cut! Using Video to Shorten Sales Cycles

YouTube has become a household name and video, once reserved for the most high-end marketing campaigns, is becoming everyday ammunition in the never-ending battle for customers' heart and minds. Of course, the same technology advances that have made video production budget-friendly makes it easy for everyone to be a star and that can muddle your message. Bud Rosenthal offers readers 10 ways to utilize video to elicit the exactly the actions you want and will have you picturing all kinds of new ways to communicate effectively with your customers.

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