Combining E-mail and Direct Mail Marketing - Industry Insider
Combining E-mail and Direct Mail Marketing
We all know the saying, "Two heads are better than one." That saying holds true for marketing, for you increase your market reach and your brand impressions when combining different methods. So yes, a combination approach can form a powerful statement, but it can also be more difficult to manage at first (think about raising twins!). Read on for more strategic combination advice.
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