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Industry Insider: September 2012 Archives

September 2012 Archives

If you're planning on exhibiting at Imaging USA in Atlanta (January 20-22, 2013), you won't want to miss these important reminders:

  • Make your final booth payment by October 1, 2012!
  • Update your Imaging USA Exhibitor Online Profile by October 5, 2012. You want to ensure your company name, booth number, city/state, business phone and email are correct, right? And do you want to list the types of products you'll be displaying? Updating your profile by October 5 is the best way to do that! (Your user ID and password were emailed to you, but you can always contact Bill Ingwersen if you have questions.)
  • Book your hotel rooms now to ensure you get the closest spots available. For example, the headquarters hotel is the Omni Hotel at CNN Center...and it is connected to the convention center via a short, outside walkway for easy access. All hotels and special rates (and booking links or numbers) are online here: www.imagingusa.org/hotels-travel/.
  • Watch for the Exhibitor Service Kit to be out very soon!

Are you going to showcase your company and products at Imaging USA in Atlanta? If so, share the love with your best customers! There's a great deal photographers can use to build up their businesses and join you at Imaging USA for free:

If a photographer joins Professional Photographers of America (PPA) as a new Professional Active member, he or she gets a free registration to Imaging USA! (www.imagingusa.org/join-go)

By spreading awareness of this deal, you will not only encourage photographers to visit your Imaging EXPO booth, you'll also help them find the resources and support they need to continually grow (with PPA membership)--which is also good for YOUR business! (And your customers are sure to enjoy the savings that you'll share with them.)

Here is sample copy you could use in spreading the word about this deal:

  • Time is money, so what if we told you about a way to save both while improving your skills? Join Professional Photographers of America (PPA) and go free to Imaging USA in Atlanta--you'll find inspiration for your photography and pick up some serious business know-how, all in one place, in just a few action-packed days. www.imagingusa.org/join-go
  • We're always on the lookout for deals that can help you out--and here's a great one: Join Professional Photographers of America (PPA) as a new Professional Active member now, and you'll get one full registration to Imaging USA in Atlanta absolutely FREE! Your business could thrive with PPA's resources...and by attending Imaging USA's gathering of great minds, product deals and inspiration. www.imagingusa.org/join-go

Not involved with Imaging USA yet (as an exhibitor or sponsor)? There's still time to make a big impression. Get booth and sponsorship information here: www.imagingusa.org/exhibitor-resources/

While photography itself isn't the reason a photographer is successful, it's definitely a big part of the equation! That's why many of your photographer customers enter competitions--it pushes them to fine-tune and refresh their imagery. And PPA's annual International Photographic Competition (IPC) is the gold standard. (The 2012 results are online now:  www.ppa.com/competitions/international.php)

One thing that makes the IPC different from other photographic competitions is that the images are judged according to a standard of excellence, not against each other. The jurors--made up of professional photographers--are carefully trained to evaluate images based on stringent guidelines for technique, composition and creativity. This standard of excellence is a point of pride with PPA members, not only from a perspective of recognition, but also as an opportunity to evaluate their work, improve their craft and strengthen their businesses.

"A professional photographer who approaches every client engagement as if it's an entry for the International Photographic Competition will consistently produce better images, and that will translate into more clients," says Tomas Muñoz, a multiple IPC Loan Collection winner from Florida.

The most recent IPC took place this summer, with nearly 5,000 entries. Over 1,800 images were selected for the General Collection and just 476 (about 10 percent) were selected for the esteemed Loan Collection--the best of the best. Both collections will be on display January 20-22, 2013, at the Georgia World Congress Center in Atlanta, Ga., during Imaging USA, the convention and trade show for pro photographers. This International Photographic Exhibit will be open to the public, and admission is free.

Some of your own customers may have earned a Loan or General Collection placement! Browse the results to see: www.ppa.com/competitions/international.php.

We've all been to events where there's so much going on that you can't focus on one thing, right? Well, that's why PPA offers special sponsorship opportunities for their Imaging USA convention and expo for serious professional photographers.

Want to raise your brand above the rest? You could use our sponsorship packages, and/or customize what you do to sponsor a speaker, a party, backlit panels...even a mobile app!

Yep, the Imaging USA Mobile App Sponsorship is a new opportunity, where up to 10 companies can get in front of photographers during the entire Imaging USA event lifecycle (planning, attending and following up).PLUS, you could sponsor the splash page of the app, or part of the photo-based scavenger hunt game!

The possibilities are nigh endless--just ask your sales rep for the best way to get your name out there more and more.

The next Imaging USA event will be held in Atlanta, Georgia, January 20-22, 2013. For more show details, visit www.imagingusa.org/exhibitor-resources/.

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