Ad image

Industry Insider: April 2012 Archives

April 2012 Archives

Have you been on ShopPP lately? Our online directory (putting photography products and services at the consumer's fingertips) has a brand-new look and even more features. So, head on over and...

  • Update or upgrade your listing
  • Offer exclusive deals to the browsers
  • Share photos/videos
  • Drive traffic to your website

Come see how others are using it and how you can, too! Visit:

Professional photographers are flocking to PPA, thanks in part to a new member benefit that gives eligible members $15,000 worth of equipment insurance (called PhotoCare). In fact, PPA membership has increased by 10%--to over 24,000 members--since October 2011.

That's a lot of professional photographers--a lot of new, qualified customers for you!

Learn more ways to reach these growing numbers:

As an exclusive benefit for Corporate Members, you are able to participate in PPA's Super Monday Photo Workshops. It's another way to promote your company and products across the country--and the only cost to you is offering a product discount or giveaway to the attendees! 

Each participating PPA Corporate Member provides a special offer that we then include in the "Bonus Pack" given to each photographer attending the programs. In addition to this exposure, your logo and offer are also included on the Super Monday web page and in our extensive email marketing campaigns. 

Again, all it takes to participate in this program is a simple, special offer to the attendees. No additional cost is involved, and there's still time to take part. But you better act fast--the Super Monday workshops are held on May 14!

If you would like to participate, please submit:

  • 25-word description of the discount or offer
  • Promo code for redeeming the offer at your company's website
  • Estimated value of your offer or giveaway
  • Logo in high-res EPS or JPEG format (and the web address you would like the logo to link to)

Questions? Contact Cheryl Pearson at 404.522.8600, ext. 223.

There is simply no better way to intensify the impact or back up your marketing message than by becoming a PPA Corporate Member. Doing so connects your company with this industry powerhouse relied on by professional photographers worldwide. It's one of the best ways to reach our members because you will be identified with the association's efforts to protect photographers, their income, and their purchasing power!

And there are many more benefits and marketing opportunities you can enjoy as a Corporate Member. Just ask Cheryl Pearson for details!

  • NEW--PPA Facebook Page Giveaway (Platinum Exclusive)--Put your newest products in front of 14,000+ professional photographers.  (One Facebook giveaway per year, offer exclusive to Platinum Corporate Members.)
  • NEW--PPA Member Welcome Kit Promotion--Promote your company to all new PPA members each month. (Approximately 600 Welcome Kits are distributed monthly.)
  • Imaging USA booth discounts and priority placement for your tradeshow booth.
  • Opportunities to use member mailing lists (exclusive benefit for corporate members).
  • Chances to provide online tutorials and education for our members--putting you foremost in their thoughts of educational resources.
  • Recognition as a supporter on a variety of marketing materials such as websites, email newsletters and membership mailings
  • Ability to take advantage of custom publishing opportunities, insurance options, and discounts on equipment leasing, credit card processing, and other merchant programs
  • Many more benefits developed throughout each year!

Are you ready for Imaging USA 2013? It's never too early to start, one of the important deadlines is coming up:

  • May 15 - Exhibitors who have reserved a booth space must pay 50% of their deposit (by May 15) to confirm and hold that space.

To make the payment (or if you have any questions about payment), contact Kim Jones, 404-522-8600, ext. 269. If you have any questions about your booth space (or want to reserve one!), contact Bill Ingwersen, 404-522-8600, ext. 239.

Live Chat is closed