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Industry Insider: January 2012 Archives

January 2012 Archives

There is simply no better way to supercharge the power of your marketing efforts than by becoming a PPA Corporate Member. Doing so connects you to the thousands of PPA members and it's one of the best ways to reach our members because you are identified with the association's efforts to protect photographers, increase their income, and enhance their purchasing power!

There are many sizable benefits and marketing opportunities you can take advantage of as a PPA Corporate Member:

  • PPA Facebook Page Giveaway (Platinum Exclusive)--NEW for 2012! Put your newest products in front of over 15,000 friends of PPA's Facebook page. (One Facebook giveaway per year, offer exclusive to Platinum Corporate Members.)
  • PPA Member Welcome Kit Promotion--NEW for 2012! Promote your company to all new PPA members each month in their PPA Welcome Kit. (Approximately 600 PPA New Member Welcome Kits are distributed monthly.)
  • Imaging USA booth discounts and priority placement.
  • Use of member mailing list (exclusive benefit for corporate members).
  • Inclusion in the PPA Online Coupon page.
  • Visibility and exposure on a variety of PPA member communication materials such as websites, email newsletters and membership mailings.
  • And many more benefits

Contact your PPA sales representative for more information on PPA Corporate Memberships.

As you well know, the photography industry is not static. New techniques and technologies always appear. That is one reason why photographers should seek constant education to remain at the top of their game. And one of PPA's member benefits helps photographers do just that: the Merit & Degree program.

When you hear "degree," you might think of what you receive after completing a university curriculum. But a PPA professional degree is different--it's a way photographers can track and promote their ongoing progress in the industry. Since 1937, PPA has used the Merit & Degree program to encourage members to grow and to recognize achievement that meet our high standards in art and service.

And that focus on growth is really the heart of the matter. The steps taken to earn PPA merits and degrees--from excelling in competition to continual education and service--only help strengthen photographers' skills. Plus, clients often see degrees as symbols of quality. So earning a PPA degree can give photographers one more reason for telling potential clients why they should call them, rather than the competitor down the street. All of this can lead to more successful photographers, which can also spell out good things for vendors in the industry!

Support from business partners like you is part of how PPA is able to make the industry stronger through benefits like the Merit & Degree program. We constantly encourage members to never be done learning, an attitude that can help them successful image-makers for years to come. And that only helps your business, too.

For more details on the Merit & Degree program, visit

If you haven't already done so, can you please take a moment to complete a short exhibitor survey? Your valuable feedback will help us to improve Imaging USA for next year. And, if you respond by Friday, February 3, you'll be entered in our random drawing for five $50 Amazon gift certificates. Click here to begin:

We would like to extend a big "thank you" to all exhibitors who participated in Imaging USA 2012 in New Orleans. We truly appreciate your commitment to play an active role in the industry and meet photographers face to face. We hope you not only had a great time, but also walked away with strong relationships and great sales.

The Imaging USA attendee list is now available to all exhibitors. If you have questions, please contact your PPA sales representative.

And don't forget to check out the buzz at the Imaging USA social networking sites. Attendees and PPA staff posted updates, photos and video clips throughout the show:

Thank you again to all exhibitors and sponsors, and we look forward to seeing you next year in Atlanta for Imaging USA 2013!

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