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Industry Insider: October 2011 Archives

October 2011 Archives

Imaging USA (January 15-17, 2012) is your chance to impress, excite and motivate the influential decision makers in your core market. But are you? Will you? There's still time to get involved as a sponsor, but it's running out!

As you've probably heard before, the first impression you make is often the one that lasts. So, raise your brand, your products and your services above the rest with a sponsorship that guarantees your company stays top of mind. Sponsorships can expand your company's Imaging USA convention and trade show experience, putting your name in highly visible and unexpected locations. They help you make big--and powerful--impressions on thousands of potential customers.

Don't wait any longer--contact your Sponsorship Manager to learn how we can help you create those impressions. Time is running out!

New benefit gives members a $15,000 policy covering photographic equipment and computers.

In the beginning of October, PPA made a landmark decision that will help protect its members' businesses and put hundreds of dollars back into their pockets each year. In a move never before seen in the industry, PPA released a new benefit to pay for $15,000 in equipment insurance coverage for each of its Professional Active and Life members living in the United States. The decision adds yet another unmatched membership benefit to a list that already dramatically outpaces any other photographic organization. 

The policy, called PhotoCare, covers photographic equipment losses up to $15,000, including up to $5,000 for certain computer equipment. PPA members can also purchase additional equipment insurance and general liability policies through Lockton Affinity, PPA's exclusive insurance partner. That coverage will come at a significantly reduced rate negotiated by PPA. However, no additional insurance purchase is necessary to receive the initial coverage paid for by PPA. 

"Most photographers have tens of thousands of dollars wrapped up in gear and computer equipment that is critical to their businesses," says Don Dickson, PPA president. "This PhotoCare benefit helps photographers protect their livelihood and is absolutely essential. Our members need this." 

Read the full press release about PhotoCare here.

  • GES Discount Deadline - If you're exhibiting at Imaging USA, don't miss the deadline (December 23, 2011) for receiving significant discounts from GES, our official service contractor. In order to properly service the exhibition, GES must receive your orders by that date if you want to snag the early order discount unless indicated otherwise on the form. (Of course, you can order later--even at the show site--but the prices will not be near as nice!)
  • Mobile App Coming Soon - We're excited to announce that Imaging USA will have its very own mobile app, coming this November! To make your show experience better than ever, we will be putting everything at your fingertips, including detail schedules, exhibitor and product directories, local map, Imaging USA updates via a built-in messenger, etc.
  • Act Fast for the Best Hotels - As an exhibitor or sponsor at Imaging USA, you want to concentrate on meeting your clients on the show floor. You don't want to tire yourself out with a long trek to and from the convention center...because of a hotel that's too far away. So,  make your room reservations now before more of our reserved hotels sell out:
  • Be Wary of Non-Approved Vendors - It has come to our attention that non-approved vendors have been contacting exhibitors in attempts to sell housing and services at Imaging USA. Please be wary of such solicitations. PPA in no way endorses these companies, and we want to warn you that such companies (ones that "poach" housing and services) often are not trustworthy or reliable. Remember that your Imaging USA hotel arrangements may be made at (And you can pick up the sleeping room promo code there, too.) In addition, the approved vendors for Imaging USA 2012 include:
    • GES - General Contractor/Decorator
    • Freeman - Audio Visual
    • CDS - Lead Retrieval (Badge Scanners)
    • Total Plant & Floral
    • Alamo Security

 Once a year, Professional Photographer and Imaging USA unite for a magazine issue with maximum exposure. This coming January issue will not disappoint--it will be our widest reaching one yet! An advertisement in this issue gives you access to this power:

  • The only magazine given to every Imaging USA attendee.
  • The photographic magazine with the largest paid circulation--They buy it to read it!
  • 110,000 circulation with pass-along readership and Imaging USA distribution.

This is the issue you need to reach more of your best customers. Want to learn more about putting this combined power to work for you? Visit, but act fast--the deadline is November 11!

PPA is launching a new Imaging USA registration system in November. Features will include an integrated Expo Pass invitation system, social media integration and an easy-to-use vendor registration system. Look for complete information in early November.  

Have you heard the good news? ShopPP is here, and your company is listed in it already!

For the first time, Professional Photographer's loyal readers and online visitors will be able to find everything they need and want in ONE PLACE with this new online buyer's guide! With ShopPP, your best customers can search for you by name or by category. Then, you can woo them with words, entice them with video or pictures, and send them over to your own site to purchase.

Exciting stuff, right? That's why we gave you a helping hand to start. We've already set you up with a free Basic listing! You're ready to go, and all that's left to do is bedazzle the photographers even more.

Don't miss your chance to take FULL advantage of ShopPP:

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