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Industry Insider: October 2010 Archives

October 2010 Archives

PPA has begun running pay per click advertising on Google and Facebook to promote the value of professional photography and the PPA Find-a-Photographer search tool. Our goal is to help consumers see how PPA members can help them preserve those once-in-a-lifetime moments--the wedding, the senior portraits, baby's first year, those sweetest of children's images and family heirlooms. Shouldn't consumers trust only the best photographers when they've got one shot to get it right?

We think so...and apparently, so do they. In the three months the campaign has been running, we've drawn thousands of potential clients to PPA's Find-a-Photographer site.

In coming weeks, PPA will launch a video-based social media campaign and start providing sales and marketing materials that members can download and use in their own studios. It's our way of helping our members differentiate their skills and professionalism in a market that grows more crowded every day.

You can see the landing page designed for brides-to-be here. Special campaigns targeting seniors and family/children portraiture are coming soon. Look for more information at Imaging USA and via our Facebook pages in coming weeks, and let us know if you have ideas to add more value to our campaign.

So now you know why Imaging USA is a good way to reach your best prospects...and either you've already reserved your booth space, or you're getting ready to pick up the phone and call your PPA representative. How can you squeeze every dime of value out of your participation? Here are a few suggestions and tips:

  1. Submit your show specials now. We're advertising show specials on the website, in our weekly e-mail campaigns, in Professional Photographer magazine and in our social media campaigns. This is an excellent way to create greater brand awareness before the show and drive traffic to your booth while you're there.
  2. Plan your product launch around Imaging USA and let us know so we can help you promote it. We post press releases on our blogs, and we keep up a steady stream of social media traffic while we're at the show, so share your good news with us. We'll help you get the word out.
  3. Distribute your free Imaging EXPO passes. Every vendor is given free EXPO passes to send to their customers and prospects. As a matter of fact, the vendor who creates the most traffic to the special, vendor-only free EXPO page receives over $5,000 in prizes for the 2012 show!
  4. Offer a prize in our weekly Imaging USA giveaway. We've already had thousands of consumer participants, and we'll continue the contest all the way to opening day. There are plenty of opportunities to get involved! Your company and product will be mentioned in a weekly Imaging USA e-mail, our weekly PPA Today newsletter and through our Twitter and Facebook accounts. It's a simple way to create buzz about your products, especially anything new.
  5. Consider sponsorship opportunities. There are many ways you can create additional exposure for your brand at Imaging USA, from signs and banners to event sponsorship and even IUSA TV, but you need to act now--inventory is selling quickly. Take a look at the exhibitor resources page on the Imaging USA website for a complete list of what's available. Oh, and if you have an idea, don't hesitate to let us know. We are always open to crafting custom sponsorships to help you get the most bang for your Imaging USA buck.

Finally, don't forget to make your hotel reservations. The Grand Hyatt Hotel block has already sold out, but there are still great rooms available in both the Marriott hotels, which are right next door to the Henry B. Gonzalez Convention Center. It's going to be a great show, and we can't wait to see you in the heart of Texas in January!

What if someone offered you the chance to go face to face with thousands of your best prospects over the course of three days at an event that was rated "good or excellent" by 98% of last year's participating corporate partners?

Yes, we're talking about Imaging USA 2011 in San Antonio, and you've still got time to get involved. Even though this is the biggest show in our history, there is still booth space available, along with event sponsorships to help leverage your brand and create maximum exposure.

Why do we think Imaging USA is such a good investment for our corporate partners? Part of it has to do with the clientele we draw. The majority of our attendees are studio owners, and three in four made purchases while at the show last year. As a matter of fact, the attendees who participated in the post-show survey alone report spending over $1 million!

Imaging USA also has one of the industry's best reputations as a show of value for photographers. Almost 9 in 10 of our attendees rate the programming at Imaging USA as "good or excellent." Perhaps best of all, almost all attendees say they'd recommend Imaging USA to a friend. Plus, our magazine readers tell us how much they like seeing the products they read about on the show floor at Imaging USA.

Ever been worried about your trade show booth design? Just imagine how Noreen Morioka felt while she was designing a booth for the design community (Adobe's booth for the HOW Design Conference)! See how they were able to meet this critical audience with confidence, interactivity and effectiveness. It had a lot to do with taking risks...and going simple. Get the full story.
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