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Industry Insider: May 2010 Archives

May 2010 Archives

Being superficial is not a good trait in a person, product or a marketing message. Just as you don't want to be called shallow in a social situation, you don't want your marketing message to be called empty! While you have a great product with many genuine benefits, does your marketing reflect that? Or, as they used to say in an old TV commercial--"where's the beef?" The following articles will help you delve into your messaging to freshen and strengthen your reach, your claims and your overall positioning. Your clients may just thank you with sales.

Enjoy the articles,

Scott Hersh
Director of Sales and Strategic Alliances
The simple truth is a powerful thing. And if you can harness it for your marketing message, you'll be amazed at the results. "There is no grey area in today's marketplace; there is only black and white," explains Jeff Cannon of Think Cannon, LLC in his article. "Either your message is simple and true, or it is confusing and false." Crafting a message like this is easier said than done, but it is doable--and Jeff will show you how. Get the full story.
"Hi, Billy Mays here..." Almost anyone who has watched infomercials knows his name and his pitches. But whether you loved or hated him, you have to admit that he brought home results. His secret? Well, a great product makes for easy selling. Does your product fall into that category? Take a look at five traits your product must have, and see if your current marketing plays to those points. Get the full story.
Break out the feather dusters and brooms, it's time for some spring cleaning! With the busy holiday season behind you, now's the perfect chance to shake those dust bunnies out of your marketing. To help you get started, Chris Marriott of Acxiom Digital offers helpful tips, such as cleaning out your gutters (culling non-responders from your lists) and opening your windows for fresh air (getting another point of view). Ready to roll up your sleeves? Get the full story.
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