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Industry Insider: March 2010 Archives

March 2010 Archives

Getting your prospects' attention and keeping their interest is getting increasingly more difficult. That's why this month's articles focus on getting them to your website, keeping them there longer and bringing them back again and again until they connect with your services and products. The thread that ties these articles together revolves around ways to cut through the ever-increasing volume of noise that surrounds your customers. The days of using a single medium to hit customers over the head and drag them to your product are gone. They need to be tapped on the shoulder 6 to 9 times to cut through the noise. Coming at your audience from many angles will benefit your website and your overall marketing strategy; it will help you shout loudly enough for folks to hear you above the din that surrounds them every day. It's one of the things we did to bring you the best Imaging USA in our history.

Enjoy the this month's articles,
Scott Hersh

YouTube has become a household name and video, once reserved for the most high-end marketing campaigns, is becoming everyday ammunition in the never-ending battle for customers' heart and minds. Of course, the same technology advances that have made video production budget-friendly makes it easy for everyone to be a star and that can muddle your message. Bud Rosenthal offers readers 10 ways to utilize video to elicit the exactly the actions you want and will have you picturing all kinds of new ways to communicate effectively with your customers.

As a Corporate Member, you have the ability to market your business directly to PPA members--just rent the PPA mailing list! With 25, 000 member mailing addresses that can be segmented by city, state, or even the type of photographer, you will have a handy pool of qualified prospects. Interested in sending your marketing message to this list? The Corporate Member discounts make it even more appealing:

Platinum Corporate Member

  • Unlimited use of the list
  • List rental at 30% discount with 7,000 free names

Gold Corporate Member

  • Limited use of 20,000 names per year
  • List rental at 20% discount with 5,000 free names

Silver Corporate Member

  • Limited use of 10,000 names per year
  • List rental at 15% discount

Bronze Corporate Member

  • Limited use of 5,000 names per year
  • List rental at 10% discount

If you're ready to rent the list, please contact Cheryl Pearson at or 404.522.8600, ext. 230 for our list broker's contact information.

One of the biggest challenges of online marketing is converting prowlers into prospects. Your website needs to not only be compelling enough to keep bringing people back, but it also needs to encourage them to raise their hands and identify themselves. In order to entice visitors to start a relationship with you, why not consider some of the techniques in this article, such as interactive blogs, polls and surveys.

Conventional wisdom--and more than a little research--say that prospects usually visit your website multiple times before buying from you, so one of your goals should be website "stickiness"--both, in terms of length of visits and number of repeat visits. This article addresses this key marketing strategy of attracting repeat traffic and offers six tried and true tips for helping your website cement long-lasting relationships with customers.

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