Director of Sales and Strategic Alliances
You could win a free booth at Imaging USA 2011!
You're going to be at the Imaging EXPO...why not share the love with your best customers? Do so with the Free EXPO passes, and you'll be on your way to winning a great prize!
What's in it for you?
How it works
It's easier than ever to invite others to the Imaging EXPO (and get closer to those prizes), thanks to the unique link we've created for you:
What can you win?
Ideas to consider
To help you get started, we have created graphics, sample promotional copy, even a customizable html e-mail template--just visit www.ImagingUSA.org/exhibitor2010/#expopass to download. And here are some additional ways to distribute your Free EXPO passes:
What are you waiting for? Start inviting your customers today!
"A Dynamic Strategy for Wooing Online Consumers"
Know thy online customer, says Chris Marriott, vice president and global managing director for Acxiom Digital. Use the cyber "ears" (Web clickstream data) available to you to truly listen to every customer's preferences. "We've long had the capability to record what a consumer clicks on in an e-mail and what he or she does subsequently on a website," says Marriott, citing data that shows that marketers who use Web clickstream data enjoy a four-fold boost in performance.
"8 Social Media Sins to Avoid"
In a nutshell it's worth the time to crack open: Good strategy results in viral, but viral is not a strategy â€¢ What someone says about you is more important than what you say about yourself â€¢ What's in it for the customer? â€¢ Money isn't the best social currency; relationships and knowledge are â€¢ PR is great for news and launches, but social media creates the ongoing and sustained interest between news and launches â€¢ Buying advertising space on social media sites doesn't return a quarter of the value you could be getting â€¢ Social media is a strategic amplifier for your campaign, not the entire campaign. The authors of this nourishing nutmeat are Chris Aarons and Geoff Nelson, cofounders of Ivy Worldwide, nee Buzz Corps.
"Marketing in a Recession: What do the Stories Really Tell Us?"
The conventional wisdom: The companies that come out of a global recession on top are the ones who keep throwing money into their marketing efforts, while their competitors are slashing their advertising budgets. Well, Christian Shea, principal of the marketing agency P4MV, got to wondering, who says so, when did they say it, and is that still or always the case? Skip over the labored details of his search for enlightenment and the grad-student white-paper source-citing, until you get to Shea's well-reasoned answers.