Dear Industry Partner,

This month, the Industry Insider articles are diverse, from customer satisfaction to online advertising. But the news itself is even more varied, from a new feature starting up in the Insider to the addition of a new association in our family.  

Our first article delves into customer satisfaction surveys, a key element in separating yourself from the competition. These days, many sales are closer than ever on price and quality. In some cases, the products or services we supply are more alike than different. Knowing what your customer really wants and providing it is what makes you stand out from the rest. But how do you know what that is?  Just use a customer survey to ask…and don’t be afraid of the answer. As with past articles, this article will require you to sign up, but it's free.

The second article analyzes the elements needed to achieve good logo design. Why do some logos stay in your head long after you see them? Many even make you feel an emotion – does yours?  Maybe it’s time to take another look! 

The final article this month covers some of the ins and outs of online advertising – a growing area that is gaining more and more attention. Check out the article to get more insight into this new way of relaying your message.

Along with the great articles, I’m also excited about a new feature we’re starting: in about a month, we’ll be doing online surveys based on questions you’d like to ask our five associations.  We’ll combine the questions we feel create the most impact, and the Industry Insider will report some of the results each month. We’re excited to see what shapes up from this community experiment. Please submit all your questions to me at shersh@ppa.com.

And for my final exciting news: At the end of April, PPA officially reached the 18,000 member mark. This marks our record-breaking growth for the sixth year in a row.  Combine that with the state, affiliate and guild members, and the members of SEP, CPI and SPS, and we serve and reach over 36,000 members…the largest professional photographer constituency in the world. As of May 11, the family is growing again with the addition of EPIC (evidence photographers). This is an association with incredible potential for growth when you consider the size of the law enforcement community.

This proves to be an interesting year! Just think of what will happen by the next issue of the newsletter…

Enjoy the newsletter,
Scott Hersh
Director of Sales and Strategic Alliances

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