The 'Tween Years: Creating a New Market

Recorded December 20, 2011 - 2pm ET
With Jen Basford

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Want to tap an underserved market? How about building relationships with future senior portrait clients early on…and increasing your profits in the interim? Jen figured out a way to do just that by focusing on the ’tween years!

While many studios regularly photograph newborns, toddlers, small children, seniors and families, there is a huge gap that exists between the years of photographing small children and high school seniors. Jen sought out and is building an entirely new market for this group of ’tweens, using a lot of the same techniques that helped her build her thriving senior portrait business. Come learn how to start breaking into this market, including ideas for shooting, marketing, relationships, and events that can help build and grow a completely new area for your portrait business.

About Jen:

Jen Basford is best known for high school senior portraits and the annual must-see fashion show she puts on for upcoming seniors each spring. She owns a 3,500-square-foot, custom-designed studio in Edmond, OK, and markets to a high-end boutique clientele. In fact, she has become one of the top senior portrait photographers in the Midwest largely due to her out-of-the-box approach to marketing and client relationships. Her love of senior portraiture and fashion-style photography has led her to develop an entirely new market at her studio: individual portrait studies for ’tweens. Besides Jen's love of fashion, she enjoys posting on Instagram, obsessing over pretty office supplies at russell + hazel, and Sonic’s Diet Dr. Peppers. She is also the mother of three loud, crazy, dramatic, adorable and slightly obnoxious little girls who are the namesake of her studio, 3 girls photography. 

www.3girlsphotography.com
www.3girlsphotography.com/blog