The Beloved Family Pet: Successful Pet Promotions

Recorded October 25, 2011—2pm ET
With Lori Craft, Cr.Photog.

Purchase this webinar as a part of the Online Learning Pass. Get unlimited access to both live and archived webinars for just $99.

Who meets you at the door every day when you come home from a tough day? Who looks at you with adoration? Who snuggles up at your feet and covers you with kisses? Your beloved family pet! And with many pet owners being post- or pre-children (who consider their pet their new baby), it’s no wonder that pet photography has become a booming business for studios. It is a target market that defies the recession, so come learn to make the most of it!

Lori Craft will share her ideas and enthusiasm for this promoting this specialty, whether you provide pet parents with a beautiful oil painting or a fun themed portrait. She’ll help you increase your pet portrait business with marketing ideas that combine great sales and charitable outreach:

• Pet Portrait Contests
• Annual Pet Calendar
• Displays & Community Outreach

Join Lori to get off to the right foot in the pet market. Just remember that if you want to pursue this opportunity…you MUST love dogs!

About Lori:

PPA board member Lori Craft, Cr.Photog., runs a successful portrait studio (Craft Photographic Gallery) in the historic town of Marshall, MI, with her husband Dennis Craft, M.Photog.Cr.Hon.M.Photog., CPP, API, F-ASP.  Dennis’ artistry includes many photographic areas, while Lori’s talents for the business lie in the marketing and promotions of the studio. 

Craft Photography opened in 1979 in a storefront in downtown Marshall.  In 1988, Dennis and Lori renovated a historic home as a studio. Then, in 1999, they moved their business and home outside of Marshall on 13 acres of “picture-perfect” property. The charming surroundings compliment the relaxed photography that has become a signature style for the studio.

The Crafts owe much of their success to creative photography, an aggressive marketing plan, and a good relationship with their staff and clients. Their marketing varies from a quarterly newsletter, limited edition sessions, and a variety of other portrait opportunities that provide business throughout the calendar year.

Lori is willing to share her enthusiasm for the art of creating award-winning images and marrying them with a proven marketing plan. Her goal is to help other photographers reach success in their own studios. To achieve that goal, she brings a host of experience, ideas and enthusiasm to the table. She will hold nothing back and is willing to share how others can increase their businesses…and have a great time doing it.

http://www.craftphotography.com