Online Marketing with Effective E-mail Campaigns

Recorded Thursday, September 30, 2010 / 2pm EST
With Wendy Rouleau

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Online marketing is one of the easiest and most effective forms of marketing...and the least expensive! Yes, you've heard the buzz about Facebook, Twitter, etc., but have you ever thought that an e-mail could get things going for your studio? We aren't talking spam; we are talking targeted and effective marketing like direct mail pieces placed right into their hands.

But how can you make it work for you?

Join three-time winner of the AN-NE Marketing Award for Best Online Marketing, Wendy Rouleau, as she shares her approach and process for an amazing tool that so few photographers use effectively. Wendy will guide you through each step in her process, and you will leave with the tools and ability to send out your own effective e-mail campaign and get measurable results…in less than half the time it would take to mail out a direct mail piece and get the phone to ring (not to mention the cost difference)!

You’ll learn to…

• Collect and manage e-mail addresses while training your clients without them even knowing it.
• Analyze award-winning marketing campaigns, so you will be able to create one that fits your brand and marketing direction.
• Use simple tools to get your campaign out there and measure its results, including the extra benefit of viral marketing.

With studio budgets getting tight and marketing becoming key to a studio's success, you won't want to miss this chance to learn about online marketing…and who knows what else!

About Wendy Rouleau

Wendy started photography as a hobby while working in the "real" world…as a chemical engineer in technical sales and marketing. Wanting to do something more worthwhile and to be with her children, she purchased a franchised photography business. After being their top sales franchise for several years, she grew her business into a successful high-end studio in the suburbs of Atlanta, GA.
 
Wendy was introduced to PPA back in 2003 with her first Imaging USA in Biloxi, MS. She was hooked! Now, she is the recipient of five AN-NE Marketing Awards, winning each time she entered for the last three competitions. From Best Website to Best E-mail Marketing Campaign, Wendy shows her flair for marketing and how to successfully brand a business.
 
www.portraitsbywendy.com