How to Measure Success: Key Findings from PPA's 2011 Benchmark Survey

Recorded January 31, 2012 – 2pmET
With Scott Kurkian, PPA CFO & COO

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Why are some studios so much more profitable than others? How much of every dollar your studio brings in should you be spending to grow your business, and how much should you expect to keep as bottom-line profit?

PPA’s latest Financial Benchmark Survey gives you a way to measure success and get those answers. It provides a snapshot of the financial performance of both retail and home-based photography businesses, offers insight into what top-performing studios are achieving, and exposes some serious issues that every photographer needs to consider as they contemplate long-term strategies. And now’s your chance to sneak a peek at this vital info before the Benchmark Survey report is published!

Don’t miss this opportunity to hear firsthand from industry financial guide Scott Kurkian who will highlight the findings…and offer his insights into what they tell us about the challenges and opportunities for photography business owners today.

About Scott:

Scott Kurkian, PPA's Chief Financial Officer, has been with PPA for 19 years and is one of the founders of PPA’s Studio Management Services department and PPA's Financial Benchmark Survey. He has worked with many photography businesses to help them learn and understand the financial aspects of managing a small business and how to use financial analysis to improve profitability.