Maternity Marketing

Kay Eskridge has the marketing ideas to reach mothers- from creating partnership marketing plans with doctors and companies, to convincing clients of the value in designing nurseries around your images.

With Kay Eskridge, M.Photog.Cr., CPP

$39 for PPA Members
$239 for Non-Members

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Purchase this webinar as a part of the Online Learning Pass.  Get unlimited access to both live and archived webinars for just $99.

About the Webinar

Babies are born every day--that means that there are a lot of expecting mothers out there! Maternity and newborn photography is your way into that market, but you have to do it right. Thankfully, Kay Eskridge is here to show you how. She knows the marketing ideas to reach those mothers, from creating partnership marketing plans with doctors and companies to convincing clients of the value in designing nurseries around your images.


She knows how to make even the most self-conscious pregnant woman happy with her poses (a true skill!) and how to get fathers involved (and why). She even knows the portrait programs that will keep the parents returning for all their child's portrait needs. She knows...and she's going to share this income-producing specialty with you!

What you will take away from this webinar:

• Learn marketing ideas to reach mothers - such as partnership marketing with doctors
• Discover how to make pregnant women happy with your posing
• Learn how to get fathers involved

Get to Know the Instructor...Kay Eskridge

Combining her passion for photography with her love of people, Kay Eskridge’s studio, Images by Kay & Co., has earned a sterling reputation in Phoenix, Arizona. Specializing as a lifestyle portrait artist, she and her team take great pride in not only the imagery they create, but also the high level of customer service they provide. Kay’s clientele has come to rely on her to capture images from all of life’s special events, from weddings to infants, high school seniors, and summer family vacations. Her focus on relationships, creative approach to children and family portraiture, unique perspective on wedding photography, and clear vision about business has provided her with success while doing something she loves.

Kay is a member and Past President of both the Arizona Professional Photography Association and the Phoenix Professional Photography Association. She has served as the Chairperson for the PPA Wedding Specialty Group for three years and was a member of Eastman Kodak’s ProTeam. She has given insightfu, entertaining, and motivational programming across the United States as well as Japan. A Certified Professional Photographer holding PPA's Craftsman and Master of Photography degrees, Kay has also earned several awards: Arizona Photographer of the Year, Portrait Photographer of the Year, Illustrative Photographer of the Year, and Wedding Album Photographer of the Year;  Phoenix Portrait Photographer of the Year and Wedding Photographer of the Year; Eastman Kodak Gallery Awards and Mentor Program; Fuji Masterpiece Awards; and PPA’s National Award.