Marketing Weddings

Recorded February 15, 2011 – 2pmEST
With Jennifer Roggi, Cr.Photog., ABI, CBM

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As the photography industry grows, it is more important than ever to understand how to set yourself apart from the rest. And telling potential clients about the difference is something you can do with marketing. Although there is no magic phrase or formula that can guarantee your wedding marketing will be a success, there are some tips and tricks that can help you work your way through the process…and that’s what Jennifer Roggi is here to share. 

Along with some good old fashion face-to-face networking, the Internet and social media have created new avenues for reaching out and finding the brides you are looking for.  Join Jen as she shares ideas for spreading the word about your business and, ultimately, turning those engaged couples into new clients!

About Jennifer:

After teaching fifth grade for four years, Jennifer Roggi, Cr.Photog., ABI, CBM, met and married a very talented photographer, Daniel Roggi, M.Photog.Cr., CPP.  In 1997, they purchased Stephen Charles Photography, a wedding and portrait studio in Vernon, CT.  Over the last 13 years, they have worked side by side in their home-based studio, creating a very profitable company.

Jen has become a talented photographer, but she finds that her passion is really the area of business.  Her choice to educate herself in this field has been one of the most important keys to their success.  Creating a well-organized studio devoted to customer service, they have also created raving fans.  Combining creative marketing with strong financial principles, they have become a very successful company capable of supporting their family of four.  

Returning to her background in teaching, Jen currently works with photographers as a consultant for PPA’s Studio Management Services. Her goal is to help them gain control of their businesses so that they can achieve financial success while remaining true to their artistic visions.

Jen earned her Photographic Craftsman degree through PPA and is recognized by them as an Approved Business Instructor. She received her Certificate of Business Management also from PPA.  She is an active member of CPPA, PPANE, and PPA. 

www.stephencharles.com