Marketing to New Mommies: Maternity & Baby’s First Year

Recorded June 7, 2011 – 2pmEST
With Lori Nordstrom, M.Photog.Cr., CPP

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New mothers are entranced by their little ones…it’s a special time in their lives, and a perfect time to capture the memories in portraits. But how do you make them aware of what professional photography and you, specifically, have to offer? Lori Nordstorm knows, and she’s going to share her marketing tactics with you!

Come learn what gets new moms into the studio, how to prepare the moms for each session, how to work with newborns, and what products sell at each stage.  Then, take it beyond the studio and learn about better targeting  the right client from the get-go (including where to find them) as well as networking ideas for working with other businesses and people who can help grow your business and more!

About Lori:

Lori Nordstrom, M.Photog.Cr., CPP, who specializes in maternity and baby portraits, owns a studio in Winterset, Iowa—home of the Bridges of Madison County. In this town of just 5,500 people, she has built and maintained a top-producing studio, thanks in part to her distinctive approach to children’s portraiture. One of her biggest fulfillments is sharing her passion for the business of photography with other photographers…and seeing their businesses thrive. She shares her time and talent with photographers on www.phototalkforum.com.