HDSLR Video for Photographers

Recorded Wednesday, December 1 / 2pmET
With Jeff Medford & Ross Hockrow

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HDSLR video is revolutionizing the photographer’s landscape. Fresh off of their 30-city Photo Fusion Revolution Tour, which taught HD Cinema principles, Jeff and Ross will lay out a compelling vision of why you should consider adding this technology to your photographic portfolio. You’ll also be able to learn how to make such videos even more powerful, thanks to a technical discussion of storytelling and editing using Adobe Premiere Pro CS5.

If you’ve ever thought about adding a little video to your offerings, don’t miss this webinar!

About Jeff Medford
After graduating from Louisiana State University with a bachelor’s degree in psychology, Jeff was hired by the legendary Monte Zucker, M.Photog.Cr.Hon.M.Photog., API, F-ASP, as his assistant. Jeff quickly rose to the position of business manager, responsible for all educational endeavors. He became the producer for all of Monte's of educational appearances worldwide, including classes in the U.S., Italy, England, Ireland and Mexico in 2006 alone. In 2006, Jeff was also the creator and producer of the successful Imagination to Reality Tour, featuring Monte Zucker and Eddie Tapp, M.Photog.MEI.Cr., API.

After Monte's passing in 2007, Jeff edited Monte's book, “Monte Zucker's Portrait Photography Handbook,” which was published posthumously by Amherst Media. Jeff also formed Monte Zucker Photographic Education, a business dedicated to continuing Monte's educational legacy. Jeff went on to produce the largest photographic educational tour of 2007, Capture & Creativity, featuring Clay Blackmore, M.Photog.Cr., and Jane Conner-ziser, Cr.Photog., API.

In 2008, he conceptualized, produced and began filming “How to Photograph Everyone,” a joint educational DVD and website project with Clay that launched in September 2010. Jeff's experience using Canon's HDSLR video capabilities for “How to Photograph Everyone” helped spur the integration of HD Cinema content with Clay's upscale portrait and wedding photography…leading to the development of the full-service cinematic approach for Clay's clientele. Jeff's passion and enthusiasm for this new approach directly led to the development Photo-Fusion Revolution: The Future of Photography, a tour that he created and is producing.

About Ross Hockrow
Ross began his career as a filmmaker in 2006, and he’s been a member of the Writers Guild since 2007. His productions include several television commercials and more than 50 music videos for a variety of artists and genres. Ross has also written 10 screenplays, three of which have been made into feature films, and two others that have been optioned by major film companies. In 2008, he wrote and directed his first feature film, the internationally distributed "Detox," which was accepted to three film festivals and won Best Original Score at the Chasma Film Festival. In 2009, Ross directed his second feature film, “Born Outside,” which will be released later this year. Also in 2009, Ross joined Clay Blackmore, M.Photog.Cr., and Jeff Medford as editor and director of photography for “How To Photograph Everyone.” Simultaneously, he was writing, directing and filming his third film, “A Happy Ending,” which was shot entirely on Canon's 5D Mk II and 7D cameras. Ross filmed throughout the recent Photo Fusion Revolution tour and will create a “mockumentary-style” feature film, which will be premiered at the WPPI convention in March 2011.

www.photofusionrevolution.com