Customers are the lifeblood of your studio. Explore new marketing and selling techniques to connect with prospects and drive more business to your studio by creating products to meet their needs and services that keep them coming back for more.
Recorded March 3, 12pm ET
with Jeff & Allison Rodgers
$39 for PPA Members
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Helping your clients decide what to do with their images is the key to higher sales. Learn how Allison and Jeff listen to their clients' needs and wants in order to present them with product designs that work in their spaces. Multi-image pieces, wall designs, name art, books, and press products are all items that clients want you to give them permission to buy. You simply need to show them how and where these products can be used in their own personal settings. Whether you’re an emerging new business or a studio that’s been in the industry for years, let them guide you through the creative and profitable process of product design!
When Allison and Jeff Rodgers opened their photography studio in 2004, they had no idea their business
would explode in five short years! After leaving the Memphis advertising world as a prominent Art Director, Allison put to use her BFA in Graphic Design and Photography to create Allison Rodgers Photography, which is currently regarded as one of the most profitable studios in the U.S. Allison and her husband Jeff, also a graphic designer and technology guru, have managed to increase and (at times) double their sales each year, due to their unique design skills, marketing techniques, and client relationships. Along with their work being featured in Professional Photographer magazine, they currently serve as PPA mentors for upcoming studios and as speakers for webinars on design and marketing. As part of the elite Bellagrafica team, they also have their own line of custom packaging products for photographers!
Most recently, this designing duo was chosen to shoot custom photography for the nationally acclaimed television show “Extreme Makeover: Home Edition” with Ty Pennington. The success of Allison Rodgers Photography is a testament to the fact that unique design concepts and marketing techniques are essential for building a strong and loyal client base.
For more information:
www.allisonrodgers.com
www.allisonrodgers.typepad.com/blog/
Recorded March 31, 12pm ET
with Blake Discher
$39 for PPA Members
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A year of unlimited access to PPA webinars for just $149!
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Is your website doing all it can to bring in new clients?
How does your studio rank in search results when someone searches for a photographer in your area?
If you’re not coming up on top, you’re reducing the likelihood of prospective clients finding you. By tapping into the power of SEO, or Search Engine Optimization, you can improve your ranking and ensure that your website has been designed and promoted to the search engines to maximize its exposure.
In this webinar, photographer Blake Discher shares his SEO expertise and discusses how he succeeds in having his website consistently placed at the top of the major search engines. This has led to increased visibility for his business and, most importantly, increased revenues.
Tune in to learn how you can get your website more highly ranked, using proper keyword phrases and links, site design, and copywriting that is search engine-friendly. Do not miss this chance to learn how to market your business with web-smart tactics and make your website work harder to help you grow your business.
Detroit Photographer Blake Discher specializes in photographing people and travel for editorial, advertising,
and corporate clients. He combines his professional experience and photographic knowledge with today's technology to create lasting iconic images. His work can be found in leading editorial publications and in advertising and annual reports for Fortune 500 corporations worldwide.
For more information:
www.go-seo.com
http://www.fireflystudios.com/
twitter: bdischer
Facebook: Blake-Discher
Recorded April 5, 12pm ET
with Laura Novak
$39 for PPA Members
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A year of unlimited access to PPA webinars for just $149!
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Many say that marketing is all about who you know…and how you position yourself. And Laura Novak is here to help you expand your partnerships in that fashion! Learn how to position your family photography as home décor in your market, and then how to network with interior designers. You’ll see how to create a formal studio program that designers and their clients will love…and is a win-win situation for everyone involved.
Laura Novak possesses the unique talent of documenting natural, spontaneous moments with her
trademark, almost ethereal stylings and the unwavering ability to capture the art of the human spirit. In fact, she was named by Eastman Kodak as one of its two “Photographers to Watch” in 2007 and was nationally recognized as America’s “next-generation” photographer. Laura has experience working with high-profile families including members of the NFL, PGA and several well-known celebrities. Her work has appeared in numerous media outlets including People Magazine, Philadelphia Magazine, Professional Photographer and the “Today Show.”
Recorded April 20, 12pm ET
With Kimberly Wylie
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Many photographers work hard at creating beautiful images and then lose total confidence when it comes to selling them. Does that sound like you? Join Kimberly to explore many of the common objections encountered in the sales room, effective sales methods for both retail and home studios, and sales strategies that can double or triple your sales averages. Now’s your chance to learn the sales techniques that consistently help Kimberly Wylie Photography attain their desired averages.
Known for capturing the essence of her subjects in her imagery, Kimberly Wylie has been recognized as
one of the nation’s top children’s photographers. But prior to becoming a photographer, Kimberly had a career in the field of investment banking and finance. She attributes a large portion of her success to her strong knowledge of the fundamentals of business and marketing.
Now catering to a discerning client base including celebrities and professional athletes, Kimberly has had the honor of photographing some of the most wonderful families internationally. Working together, it is her joy to create walls of breathtaking art for each family. Kimberly’s work has received multiple awards, including features on “Extreme Makeover Home Edition,” in Professional Photographer magazine, and multiple TV spots and newspapers nationwide.
Recorded April 26, 12pm ET
with Mary Fisk Taylor, M.Photog.Cr., CPP, ABI, API
$39 for PPA Members
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A year of unlimited access to PPA webinars for just $149!
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You ready to be entertained and educated? Mary Fisk-Taylor owns and operates an extremely successful portrait and wedding studio in Richmond, Virginia with her business partner, Jamie Hayes, and they were just crazy enough to open a second studio last year. (The new studio focuses on a more fresh and fun approach to children’s photography and high school seniors.) On top of all that, Mary is the mother of two very busy children and a member of Volunteers Anonymous! There are few more perfect to discuss the need for balance in your life while creating, maintaining and marketing a studio image.
Along with her best marketing strategies, she will share her journey into this crazy business of photography, the struggles of being a “Super-Woman” and the truth about success!
Mary Fisk-Taylor and Jamie Hayes, M.Photog.Cr., ABI, API, her business partner, own and operate a small, 
home-based studio that grosses over $800,000 a year. Mary has developed several sure-fire systems that keep their brand name and products in the public eye. By partnering with like-minded businesses that cater to like-minded clientele, she is able to keep their appointment book full.
Recorded April 19, Time: 12pm
with Rod Evans, Cr.Photog.
$39 for PPA Members
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Today’s high school senior is pretty hard to “bribe,” but Rod will show you how he gives them exactly what they want! Listen and learn as he walks you through his successful senior representative program and how he generates excitement and more senior business.
Rod has grown his senior business and reduced his marketing costs by using a special combination of representatives, Facebook connections and high fashion imagery. But these methods require thought and planning to really work. For example, Rod will explain how he uses Facebook as an easy way for seniors to book and connect with his studio. You’ll also learn how he gets his senior representatives to PAY to be representatives…and how he gets those reps excited about referring more and more seniors (for the chance of their 15 minutes of fame). As an added bonus, Rod will even share some amazing fashion lighting techniques that will help set your work apart (and appeal to seniors).
Are you ready to give seniors fame…and maybe grab some for your own business?
Portrait artist Rod Evans has become one of the fastest success stories in the photographic industry.
Recently, he was inducted into XXV, the prestigious group made of 25 of the most progressive photographers in the world. Admired by his peers for dynamism and forward thinking, Rod has been a keynote speaker at many events such as Imaging USA, PPA’s Marketing and Management Conference, and as an instructor for Treehaven School of Professional Photography.
Inspired by the evolution of today's portrait photography market, Rod has been studying art, which enables him to create fresh and contemporary images at the forefront of the industry. Combined with excellent marketing strategies, this has set him apart from the competition.
Recorded May 18, 4pm ET
With Carrie Viohl
$39 for PPA Members
Click here to purchase and replay this webinar
Or, attend this and all PPA webinars with an Online Learning Pass
A year of unlimited access to PPA webinars for just $149!
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If your work looks like everybody else's, your main selling point is price. But if you can find your own style, your clients will want to work with you because of YOU. Which would you prefer?
As our creative industry becomes increasingly homogenized, the way to stand out is to develop and maintain your own signature style. Of course, that’s easy to say, but how do you take the next step? Tune into this webinar, where Carrie will help you tap into your creativity and become more inspired, more excited and more unique in your work. It’s not about imitating someone else’s style...it's about using new tools and methods to push your uniqueness to the next level.
Creativity is hard but fun work, so get ready to immerse yourself in more creative inspiration with the following topics:
A wife and mother of two, Carrie lives and works in Moultrie, Ga. She goes into Studio Viohl every day,
excited to capture and provide beautiful, heirloom-quality images for families. In Carrie’s mind, we might all be gone 150 years from now, but our images will remain as one of the most personal, intimate traces of our history. She is inspired by the stories people tell her about their families and friends, and she loves to capture that special “thing” that makes a person unique. In her studio, she is joined by an amazing and creative team—Phil, Renee, Rachel and Haley—who all work hard to keep everything running smoothly. In an area where “super traditional” studio photography and moms-with-cameras reign, Carrie's work stands out as edgy, earthy and uniquely artful. She is obsessed with creative lighting and capturing that elusive something in the children that she works with. When it comes to the art, marketing and technique of photography, Carrie is your girl.
http://studioviohl.com/blog/
September 13, Time:TBA
With Roy Hsu
$39 for PPA Members
Click here to register
Or, attend this and all PPA webinars with an Online Learning Pass
A year of unlimited access to PPA webinars for just $149!
Click here to register
Interested in diversifying your business (and making some more money)? Ever consider entering the competitive world of stock photography?
If so, tune in to learn from Roy Hsu, who can help you get started. Roy is a photographer based in New York…and an advertising art director with over 10 years of experience. In addition to his own photography, he has directed photo shoots and regularly purchases commercial stock photography. Roy is also an active commercial stock photographer whose work has been used worldwide through agencies including Getty, Corbis, Uppercut Images and Blend.
Get the ins and outs in this introductory class from a true expert in the field.
With clients ranging from American Express, Maybelline, Coca-Cola, and Unilever to Johnson and Johnson,
Roy also has worked at noted agencies such as Ogilvy, BBDO, DDB, Publicis, and McCann-Erickson. Currently, he is an associative creative director at Sudler Digital, a health care division of Young and Rubicam. His related awards include Graphis, the best of category for the International Webpage Awards, ECHO silver and a Webby.
As an active member in the photographic community, he has served on the Steering Committee of the American Society of Media Photographers (ASMP) and was the president of the Stock Artists Alliance (SAA) in 2007. His past speaking engagements include Parsons School of Design, PhotoPlus East, PACA, ASMP New York and PhotoShelter.
http://www.royhsu.com/
Professional Photographers of America
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Atlanta, GA 30303
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