Don’t Sell Yourself Short:  Essentials of Senior Sales & Marketing

Recoreded March 29, 2011 – 2pmEST
With Beth Forester, M.Photog.Cr., CPP

Purchase this webinar as a part of the Online Learning Pass.  Get unlimited access to both live and archived webinars for just $99.

Want to increase your senior averages? Tired of shooting a marathon session only to be disappointed by a puny order? This is the online course for you! Beth will be your guide as you learn how to analyze your sessions and sales in order to create a pricing structure that ensures a successful senior campaign. From setting minimums based upon session type to attracting the right kind of client, Beth is ready to share 15 years of experience in what “to do” and what “not to do.” And last but not least, she’ll share her top 10 tips for increasing every senior sale.  From creative senior products to customer bonuses and incentives, this program will leave you inspired and ready for the class of 2012!

About Beth

For 15 years, Beth Forester, M.Photog.Cr., CPP, has operated a boutique portrait studio in the small coal-mining town of Madison, WV.  Specializing in senior portraiture, she is known not only for her award-winning images, but also for her creative marketing strategies and business tactics.  Recognized as a leader in the photographic and business industry, she has been featured in various magazines, such as Rangefinder, Professional Photographer, Studio Photography & Design and WV Executive.

In fact, Beth has been named West Virginia Photographer of the Year three times (2004, 2006 and 2007) and Mid-East States Photographer of the Year twice (2006 and 2007).  Along the way to achieving these titles, Beth has earned, 10 Kodak Gallery Awards, 4 Fuji Masterpiece Awards, 13 Loan Collection images and the prestigious PPA AN-NE Award for marketing.

In addition to running a full-time studio, Beth develops and markets her own software line: photoDUDS, a commercially-licensed series of DVD volumes containing graphic design elements, templates and marketing materials created specifically for professional photographers.

http://foresterphoto.com/