Building Blocks of a Thriving Photography Business

Whether you're part-time or full-time, there are proven steps, tools, and techniques that will help you achieve your goals as a professional photographer.

With Doug Box, M.Photog.Cr., CPP, API

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About the Webinars

Are you working more and more, yet keeping less money? Are you ready to get your life back? Are you ready to have fun doing what you love again? If you answered "yes" to any of those questions, then this webinar was made for you!

Creating a strong foundation for your business ensures its financial health and success. Whether you're part-time or full-time, there are proven steps, tools and techniques that will help you achieve your goals as a professional photographer. Join us for this eye-opening webinar series that will get you on the right track with your business.

What you will take away from these webinars:

Part One:

• Identify your business objectives and set realistic goals
• Cover your legal bases with a helpful step-by-step  checklist
• Find the right insurance for your needs
• Choose your specialty niche
• Name your business
• Write your business plan
• Identify your unique selling points—what differentiates you from your competition
• Use the telephone to strengthen your brand

Part Two:

• Develop the right marketing plan for your business
• Effectively use displays
• Create a newsletter for your studio
• Integrate third-party promotions
• Get and use testimonials
• Increase sales with projection

Part Three:

• Conduct a design session (pre-portrait planning)
• Keep your records the right way
• Sell to your customers
• Create guarantees that instill confidence in your customers
• Build a referral-based business

Get to Know the Instructor...Doug Box

Doug Box started his photographic career in Houston. He operated a wedding and portrait business out of his home. In 1976 he moved to Brenham, Texas and bought a Children’s Day Care Center and opened his second studio. In 1995 he sold that studio (which is still a thriving business) and opened his current studio on a 110 acre small working cattle ranch, He is 25 miles from the town of College Station, Texas, home of Texas A&M university.

Doug Box has been inspiring photographers of all levels to go beyond the normal studio into a more successful and creative business. Besides being an excellent photographer, he is a dynamic speaker and was chosen to teach all 4 years of Hasselblad University, and 18 different PPA Affiliate week long photography schools. He has taught in 47 states, and at 15 national conventions including PPA, Canada and Mexico. He has also taught in England, Scotland and Wales.