Better Your Business with Benchmarks

Recorded November 15, 2011—2pm ET
With Jennifer Roggi, Cr.Photog., ABI, CBM

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Benchmarks. What are they? What do they tell us? And why should you care? Well, in every endeavor—including your photography business—it is important to have goals and a plan to guide you. That’s where those benchmarks come in. Industry benchmarks help businesses analyze their strengths and weaknesses. They help us see the pulse of the industry and provide a structure that helps us create plans for a profitable future. Want to take advantage of that guidance? Join Jen Roggi as she reviews PPA’s photographic benchmarks and explains how you can use them to analyze and improve your business.

About Jennifer:

After teaching fifth grade for four years, Jennifer Roggi, Cr.Photog., ABI, CBM, met and married a very talented photographer, Daniel Roggi, M.Photog.Cr., CPP.  In 1997, they purchased Stephen Charles Photography, a wedding and portrait studio in Vernon, CT.  Over the last 13 years, they have worked side by side in their home-based studio, creating a very profitable company.

Jen has become a talented photographer, but she finds that her passion is really the area of business.  Her choice to educate herself in this field has been one of the most important keys to their success.  They have created raving fans as a result of their well-organized studio devoted to customer service.  And by combining creative marketing with strong financial principles, they have become a very successful company capable of supporting their family of four.  

Returning to her background in teaching, Jen currently works with photographers as a consultant for PPA’s Studio Management Services. Her goal is to help them gain control of their businesses so that they can achieve financial success while remaining true to their artistic visions.

Jen earned her Photographic Craftsman degree through PPA and is recognized by them as an Approved Business Instructor. She received her Certificate of Business Management also from PPA.  She is an active member of CPPA, PPANE and PPA. 

www.stephencharles.com