More Bang for Your Babies: Creating a Baby Plan to Grow Your Business

Recorded August 9, 2011 — 2pmEST
With Wendy Rouleau

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Babies are cute, cuddly…and profitable. Try to name another photography market segment that grows daily and needs your services every few months for at least two years. Can it be so simple?

When Wendy realized that her highest studio averages were her baby sessions, she focused her efforts to create and brand a whole new product. And you can learn from her experience! Join Wendy as she takes you through the creation and implementation of her successful baby plan, called "Baby Steps." From finding new clients to shooting sessions and selling for a long-term client, she will share what works best for her high-end studio.

Walk away armed with ideas and case studies to create and implement your own successful baby program!

About Wendy:

Wendy started photography as a hobby while working in the "real" world…as a chemical engineer in technical sales and marketing. Wanting to do something more worthwhile (and to be with her children), she purchased a franchised photography business. After being their top sales franchise for several years, she grew her business into a successful high-end studio in the suburbs of Atlanta, GA.

Wendy was introduced to PPA back in 2003 with her first Imaging USA in Biloxi, MS. She was hooked! Now, she is the recipient of five AN-NE Marketing Awards, winning each time she entered for the last three competitions. From Best Website to Best Email Marketing Campaign, Wendy shows her flair for marketing and how to successfully brand a business.

www.portraitsbywendy.com